25 years of Dubai Summer Surprises

The much anticipated annual Dubai Summer Surprises (DSS) is scheduled to make its grand 25th return to the city from July 1 to September 4, 2022. Here's what's in store this year

The much anticipated annual Dubai Summer Surprises (DSS) is scheduled to make its grand 25th return to the city from July 1 to September 4, 2022. Organized by the Dubai Festivals and Retail Establishment (DFRE), DSS offers an excellent opportunity to rediscover the city and make the most of a packed schedule of shopping, dining, and entertainment experiences for a summer of family fun.

DSS plans to up the ante for its 25th anniversary with lots of activities in Dubai’s malls to keep the kids busy, specially curated culinary events and unmissable retail offers. As the name suggests, surprises are also in store, with fantastic prizes, must-see pop-ups, and special promotions. Shopaholics will be delighted to hear about the return of SHARE Millionaire and Daily Surprises, while the DSS 2022 Summer Restaurant Week is sure to delight foodies and their families.

The iconic characters Modesh and Dana will celebrate the festival’s 25th anniversary with a pop-up creation of their world at the Dubai World Trade Center. Modesh World will run from July 1 to August 28, giving kids a summer to remember with tons of entertaining and educational activities for families. Modesh and Dana will also make special appearances at shows, events, and malls across Dubai. 

DSS will also give everyone plenty of chances to win incredible rewards with a host of raffles and offers in time for the “Eid in Dubai – Eid Al Adha” and the annual “Back to School” campaigns.

Dubai skyline. photo: 123rf
Dubai skyline. photo: 123rf

Ahmad Al Khaja, CEO of DFREt: ”Dubai Summer Surprises has now been at the heart of Dubai’s summer season for a quarter of a century, shaping memories and creating unforgettable experiences for everyone in our great city. This year is no exception, with a program designed to showcase the very best that Dubai has to offer across our malls and entertainment experiences, restaurants, hotels, and more.

The 25th edition of DSS reaffirms Dubai’s position as a year-round destination for visitors and an exceptional place for families to live and work.”

If you’re planning a summer visit to Dubai, you can make the most of everything the city has to offer: the best hotels, exciting live entertainment, culinary riches, family outings, and the best shopping deals. The full calendar of events can be found on www.mydss.ae.


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