SWISS unveiled its new Premium Economy Class to supplement its existing Economy, Business, and First class from the fourth quarter of this year. Premium Economy Class passengers will enjoy greater privacy and enhanced inflight comfort, with the newly developed fixed backshell seat being a major contributor. Premium Economy customers will also enjoy a wide range of inflight cuisine, as well as double the Economy Class baggage allowance and priority boarding.
“We are delighted that, in introducing our new Premium Economy Class, we are meeting our customers’ growing demand for more privacy, more comfort, and more individuality,” said SWISS CEO Dieter Vranckx. “And by introducing our new class of travel, we are also further strengthening our premium positioning in the growing leisure travel segment.”
By the 2022 summer schedule, the new Premium Economy Class will be gradually installed aboard all 12 of SWISS’s long-haul Boeing 777-300ERs, and bookings are already available.
Each of the 12 SWISS Boeing 777-300ERs will be equipped with 24 comfortable Premium Economy Class seats from seat manufacturer ZIM. They are simple to recline and integrated into a fixed backshell to ensure zero intrusion on the personal space of the passenger sitting behind.
The new seat is also wider than an Economy seat, 46-48 cm (compared to 43.4), and seat pitch has been extended from 78.7 cm in Economy to 99 cm, affording passengers much more legroom. The new Premium Economy seat also features a greater recline and is equipped with a fold-out leg rest.
To add to their comfort on-board, SWISS Premium Economy customers will be offered a complimentary amenity kit, specifically manufactured from sustainable materials, as well as their own high-quality noise-reducing headphones to enjoy the seat’s 15.6-inch inflight entertainment monitor. Personal reading lamps will provide suitable lighting on red-eye flights, and the seat’s in-built USBA socket will allow passengers to charge their electronic devices.
The airline’s inflight cuisine has also been specially tailored to suit the new class. Premium Economy passengers will enjoy a refreshing elderberry welcome drink, then choose from three hot meals all served on fine china.
A much-enhanced travel experience awaits Premium Economy customers on the ground, as well. Their registered baggage allowance will be double that of Economy Class travelers, and on top of that, passengers will enjoy priority boarding. And last but not least, they can take advantage of reduced-rate access to the SWISS Business Lounges at Zurich and Geneva airports and the SWISS Arrival Lounge at Zurich Airport.
