El Al's VP of Customer Service Oren Cohen Butansky, El Al's CEO Dina Ben Tal Ganancia, and APEX CEO Joe Leader. Photo: El Al Communications El Al has entered the prestigious list of the world's top 25 airlines by the APEX (Airline Passenger Experience Association) this year, joining the ranks of prominent international carriers such as Singapore Airlines, Cathay Pacific, Qantas, JetBlue, and Lufthansa.
This marks the fifth year in a row that the airline receives the organization's five-star service rating, which is considered one of the central benchmarks globally for flight experience.
El Al representatives with APEX CEO Joe Leader after receiving the award. Photo: El Al CommunicationsThe rating is based on the analysis of millions of feedbacks from passengers across more than 600 airlines worldwide, evaluated according to five criteria: cabin crew service, food and beverages, entertainment systems, seat comfort, and Wi-Fi services.
Out of hundreds of examined airlines, less than 7% received a five-star rating, placing El Al among the leading airlines in global service quality.
El Al's VP of Customer Service Oren Cohen Butansky, and APEX CEO Joe Leader. Photo: El Al CommunicationsEl Al's VP of Customer Service, Oren Cohen Butansky:
"El Al's entry for the first time into the top 25 global airlines is a testament that the service domain is continually progressing, as part of the company's long-term strategic plan. Despite the challenges of war reflected in high occupancy rates compared to the world, El Al continues to improve all along the way. Service is an endless journey aimed at meeting customer needs. Our cabin crews, with the support of all El Al personnel, work consistently to enhance the passenger experience and provide international-level service. We are proud of this achievement and the recognition by APEX, and see it as a foundation for continued investment, innovation, and ongoing upgrades."
APEX, operating for over 40 years, is a non-profit international organization leading passenger experience research and development, in collaboration with IFSA (International Flight Services Association) and FTE (Future Travel Experience).