Photo: Passport News Wizz Air revolutionizes in Spain. The Hungarian low-cost airline Wizz Air has launched a unique and innovative campaign in Spain called 'Locos', a play on words between Locos: 'a bit crazy' in Spanish, and Low Cost. This initiative positions the company not only as a leader in accessible pricing but also as a pioneer in creativity and innovation.
For the first time in its history, every component of the campaign was fully produced using artificial intelligence tools: image creation was done with Midjourney, editing with Runway, voice design and narration with Google Nano Banana, and even casting and sound were shaped by AI technologies. The result, according to the company, is a fresh campaign, quick to produce, and at a reduced cost.
The campaign, born in Spain, is also one of Wizz Air's largest media investments in the country, aiming to support the company's expansion with 126 flight routes to 28 destinations in 15 countries.
According to Paul Baldoni, Senior Vice President at Wizz Air: 'The Locos campaign is a celebration of freedom, spontaneity, and boldness, exactly what low-cost flights make possible. Artificial intelligence allows us to be more creative, streamline processes, and inspire travelers to embark on their next adventure.'
The campaign showcases everyday situations that easily turn into adventures thanks to Wizz Air's low prices, from an English breakfast in London to a spontaneous stroll through the streets of Rome.
Through this, the company emphasizes its vision not only to lead the airline industry in terms of route network and rapid growth but also to serve as a trailblazer in marketing innovation.