Photo: Sundor Airlines Sundor Airlines, the Israeli airline from the EL-AL group, unveils its new 737-800 plane.
According to the EL-AL subsidiary, the new design is inspired by the sun, sky, and sea and features a 'wave' element that integrates with the 'window' language, expressing a feeling of freedom, fun, and renewal.
As a reminder, the Israeli airline operates flights to vacation destinations, mainly close ones such as Larnaca, Paphos, Athens, Belgrade, and more.
Last week, Sundor Airlines' second plane with the new design was delivered.
Additionally, Sundor Airlines revealed its new branding over the past year as part of the renewal process of the EL-AL group and presented its new strategy, which includes optimizing destinations and frequencies. The change focused on the market of flights close to Israel, in response to current customer taste changes. The new branding also includes an updated advertising language.
The Israeli airline reported a sharp increase in revenue in the first 9 months of the year with approximately $142 million, compared to about $101 million in the first nine months of 2023.
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