Air France's new pop-up store in Paris. Photo: Air France Air France opens a festive pop-up store in the heart of Paris.
Starting this week and until January 2, 2026, the French aviation giant will operate a temporary concept store on the second floor of the luxury department store Le Bon Marché in Paris.
The move marks the company's first entry into physical retail activity in the heart of the French capital and in one of the most prestigious and sought-after shopping complexes in Paris.
The store was designed in a unique style inspired by the world of aviation, with a central structure reminiscent of an airplane window, natural lighting, and Air France's traditional brand colors. Every detail reflects the elegant and adventurous identity of the company, built over more than 90 years of activity.
Visitors will be able to purchase a variety of designed items, from bags to souvenirs, all inspired by the French brand and the flying experience it represents.
Among the items that will be sold, we can mention a "Weekend" bag in a renewed vintage design (179 euros), a "La Croisette" bag in a classic everyday design (129 euros), a snow globe decorated with the Eiffel Tower in the brand's colors (18 euros), and a soft pilot teddy bear in a captain's outfit (24.90 euros). For collectors, the botique displays an elegant model of the legendary Concorde airplane on a wooden base (269 euros). In addition, other items from the collection will be offered for sale, including beach bags, laptop bags, and other travel accessories.
The company's pop-up store will be open to the public six days a week from 10:00 AM to 7:45 PM.