Photo: Poetra.RH / Shutterstock.com Hyatt Hotels Expansion: Hyatt Hotels is poised to revolutionize the Portuguese hotel market with ambitious plans to increase its presence in the country by 2027, aiming to double or even triple its hotel count. This move is driven by the understanding that Portugal is becoming an attractive tourist destination, combining rich culture, stunning landscapes, and top-notch infrastructure that caters to all types of tourists, from leisure travelers to business travelers.
Helena Burstedt, Regional Vice President of Development, emphasized the country's attractiveness: "Portugal continues to be a key focus for Hyatt’s brand growth in Southern Europe. Combining rich cultural heritage, stunning natural landscapes and modern infrastructure, the country is increasingly attractive to both leisure and business travellers. With a growing focus on iconic lifestyle brands in Lisbon like Andaz and The Standard, our Lifestyle Portfolio sets the benchmark for immersive hospitality, delivering bold design, vibrant dining, and unique cultural programming. As Portugal matures as a market in the hospitality and residential investment space, we are excited to expand our portfolio and bring our diverse portfolio of brands to more destinations that matter to our guests, members and owners.."
The New Hotels:
1. Andaz Lisbon: Opening in the first quarter of 2026
- The first Andaz hotel in Portugal will offer unique storytelling experiences, local art, and a dynamic atmosphere in one of Europe's most creative capitals.
2. The Standard, Lisbon : Opening in 2026
- Located in the historic Palacio Santa Clara, this hotel will bring The Standard's unique cultural energy and groundbreaking design to the vibrant Alfama area.
3. Hyatt Regency Vilamoura Algarve
- Centrally located near Vilamoura Marina and world-class golf, this hotel will deliver the comfort, flexibility, and gracious service that the Hyatt Regency brand is known for.
4. Hyatt Regency Cape Verde Sal
- With this opening, Hyatt enters the Cape Verde market, highlighting the natural beauty of the island along with a warm lifestyle, making it attractive for both leisure and business travelers.