Wizz Air Soars with Strategic AS Roma Partnership

Wizz Air Enters the Big League: Strategic Partnership with AS Roma and First Sleeve Sponsorship.

Major airlines around the world have long recognized the incredible power of aligning with top sports clubs. After years of brands like Emirates and Qatar Airways establishing their presence in European soccer, Wizz Air is now joining the scene with a strategic move that positions it among the world's leading airlines.

As revealed this evening (Saturday), starting December 15, Wizz Air's logo will appear for the first time on the sleeve of AS Roma’s jersey during their home game against Como at the Stadio Olimpico. This marks the beginning of a deep partnership that bridges modern aviation, professional sports, and widespread communities. For Wizz Air, this is another significant milestone in its global branding journey, transitioning from being purely low-cost to a brand with cultural and international presence.

The Takeoff of Wizz Air: Partnership with AS Roma. Photo: Shutterstock

Under the new agreement, Wizz Air will become the official airline of AS Roma, flying the team for away games throughout the season. This logistical and branding move puts the airline on par with aviation companies expanding their influence in the European sports arena. Wizz Air's presence will be felt across stadiums, large screens, social media, and various community initiatives aimed at strengthening the connection between the brand and Giallorossi fans.

“Wizz Air is very proud to partner with a club of AS Roma’s caliber, a club beloved by Italians for its ambition, energy, and strong community ties,” said Silvia Mosquera, the company’s Chief Commercial Officer. “Just as football unites people, Wizz Air connects millions of passengers across Europe and beyond. Being the official airline of Roma is a great honor for us, and we look forward to accompanying the team on the ground and in the air, creating unforgettable experiences for fans.”

Alongside the official launch, the partnership will expand into various touchpoints: branding on match days, digital activities, travel opportunities for fans, unique offers throughout the season, and joint projects aimed at enhancing the experience for Roma fans, both inside and outside the stadium. This initiative continues to position Wizz Air as a company that is not content with just broad operational presence but seeks to create cultural influence and emotional connections with an international audience.

“We are excited to welcome Wizz Air to the AS Roma family,” said Michael Gandler, the club’s Chief Commercial Officer. “This partnership unites two organizations committed to excellence, innovation, and service to a global community. Wizz Air’s appearance on the sleeve marks a promising new chapter, and together we look forward to developing impactful initiatives for fans.”

The alliance between the two brands unites shared values of growth, passion, and striving for excellence. AS Roma, a club with an immense fanbase and deep roots in Italy’s capital, continues to build a global commercial strategy with brands aligned with its vision. On the other hand, Wizz Air is cementing its status as an innovative European leader: a fleet of 250 Airbus A320 and A321 aircraft, passenger traffic of 62.8 million annually, presence on the London Stock Exchange, and international awards in safety, service, and sustainability.

The partnership is not just a marketing move but a convergence of two organizations looking to create a broad impact on giant communities. With Wizz Air's logo appearing on the jersey sleeve from December 15, a new era begins for both brands: an era of visibility, influence, and value creation for millions of fans and passengers worldwide.

AS Roma Fans. Photo: Shutterstock