Wizz Air Joins Premier League of Aviation Brands with Strategic Move

Wizz Air enters big league: strategic partnership with AS Roma and first sleeve sponsorship.

Leading airlines worldwide have long recognized the power of aligning with top sports clubs. After years of airlines like Emirates and Qatar Airways establishing a presence in European football, Wizz Air now joins the arena with a strategic move that positions it among the world's leading airlines.

According to an announcement revealed this evening (Saturday), starting December 15, Wizz Air's logo will make its debut on the jersey sleeve of AS Roma during a home game against Como at the Olimpico Stadium. This is the starting point for a deep partnership that combines modern aviation, professional sports, and broad communities. For Wizz Air, this represents another significant milestone in its global branding journey, transitioning from a pure low-cost image to a brand with cultural and international presence.

Wizz Air Takeoff: Partnership with AS Roma. Photo: Shutterstock

Under the new agreement, Wizz Air will become the official airline for AS Roma, flying the team to away games throughout the season. This logistical and branding move places the company alongside aviation influencers, deepening their impact in the European sports arena. Wizz Air's presence will be reflected in stadiums, on giant screens, on social media, and through community initiatives designed to strengthen the brand's connection with Giallorossi fans.

“Wizz Air is extremely proud to partner with AS Roma, a club that – like us – is loved by Italians for its ambition, energy and deep connection with the community,” commented Silvia Mosquera, Wizz Air Commercial Officer. “Just as football brings people together, Wizz Air connects millions of people across Europe and beyond. We are immensely honoured to become the Official Airline of AS Roma and we look forward to supporting the team, on the ground and in the air, while producing some unforgettable experiences for fans.”

Beyond the official launch, the partnership will expand across multiple touchpoints: match-day branding, digital activities, travel opportunities for fans, unique offers throughout the season, and joint projects to deepen the experience for Roma fans, both inside and outside the stadium. This move continues to position Wizz Air as a company not content with merely a broad operational spread, but one seeking to generate cultural influence and emotional connection with an international audience.

"We are thrilled to welcome Wizz Air to the AS Roma family," commented Michael Gandler, Chief Business Officer of AS Roma. "This partnership brings together two organizations that share a strong commitment to excellence, innovation, and service to a passionate global community. The introduction of Wizz Air on the sleeve of our jerseys represents an exciting new chapter for the Club, and we look forward to developing impactful initiatives together for our fans."

The synergy between the two brands unites shared values of growth, passion, and the pursuit of excellence. AS Roma, with its massive fan base and deep roots in Italy's capital, continues to build a global commercial strategy with brands sharing its vision. Conversely, Wizz Air is establishing itself as an innovative European leader: a fleet of 250 Airbus A320 and A321 aircraft, passenger movements of 62.8 million a year, a listing on the London Stock Exchange, and international awards for safety, service, and sustainability.

The partnership is not just a marketing move but a convergence of two organizations aiming to create wide-reaching impacts on enormous communities. With Wizz Air’s logo appearing on the jersey sleeve on December 15, a new era will commence for both brands: an era of visibility, impact, and value creation for millions of fans and travelers worldwide.

AS Roma Fans. Photo: Shutterstock