Photo: SHUTTERSTOCK
The hotel industry is not standing still, and with every passing year, we see more and more innovations and technologies affecting how we stay in hotels. For 2025, the industry expects to continue evolving, with trends that can completely change the hospitality experience. Whether it's new technologies, changes in consumer behavior, or personalized experiences, here are the 5 hottest trends set to lead the hotel sector in the coming year.
Although they've been with us for years, mainly in low-cost models, digital hotels are continuing to develop and even upgrading their services.
Photo: SHUTTERSTOCKFor those less familiar, it essentially means transforming all the hotel services you receive into ones that operate without human contact. For instance, early check-ins that you've known for a long time, room keys moving from plastic cards to virtual keys on your phone, ordering hotel services (room service, spa treatments, tours, and more) through a dedicated app, and more. All these will grow stronger and will also "take over" existing old hotels in the coming year.
This green tango requires two. Not a few hotels are undergoing a sustainability-driven transformation in recent years, meaning as many services and technologies are changing to ones that are non-polluting. Just like in the aviation industry, the hotel world also hopes that in the next 20 years, greenhouse gas emissions from hotels will be reduced to zero, but to do this, guests are also needed.
Photo: 123rfHere, we're already beginning to see the change this year and expect to see it even more in the coming year. Guests also understand this concerns all our futures, and in addition to saving towels and water, are beginning to recycle even in hotel rooms, before the trash is emptied by cleaners. Additionally, in many countries, points are starting to be awarded to hotels for their sustainability efforts. How did we put it? It's the future for all of us.
Social network technologies already allow us today to order clothes through Instagram posts and stories. So why not hotels? More and more networks are starting to bypass booking sites and allow, in collaboration with social networks (including Instagram and TikTok because there's nothing like seeing it with your own eyes) to book with a single click through the advertising there.
Instagram. Photo: ShutterStockJudging by what's happening today, it's reported that it works well, and more and more hotels are investing significant sums of money to promote themselves on social networks - because it's not just about image, it’s also real money.
It started during the COVID era, and it's still with us. Hotel networks indeed report returning to pre-COVID occupancy levels and even more, but some still allow the conversion of hotels into residences. That is, converting some of the rooms into long-term residential rooms.
Photo: SHUTTERSTOCKThis, of course, also requires reducing room costs and converting areas into residential zones (including cooking corners and kitchenettes), but there's no denying that there is indeed demand for domestic use of hotels, which will accompany us in the coming year as well.
After many years of aging brands, the major hotel chains in the world understood they needed a facelift on one hand but also wanted to retain the old customers who love and return to the old brands. So, quite a few young and dynamic brands of various international networks have emerged, like MOXY by Marriott, CNOPY, CURIO, and TRU by Hilton (in different luxury levels and styles) and other networks where you can almost find no mention of the “parent company.”
PLAY Hotel in Levontin Neighborhood (Photo: Max Kovalsky)Even in our country, by the way, we see the trend with the entrance of PLAY hotels by PK Israel, POLI by Africa Israel, or LINK by Dan. In the coming year, we expect to see significant development and continued extensive investment, especially in the young hotels of the networks.