Air France The ‘Air France Holidays’ project was launched as a pilot program in summer 2024, and now it's fully rolling out. The project includes a new range of comprehensive holidays, with the dedicated website holidays.airfrance.fr offering flexible ‘dynamic packages’ for holidays to more than 400 destinations at especially attractive prices, available throughout the year.
On the holidays.airfrance.fr website, you can access a wide selection of holiday offers combining flights operated by Air France or its partners with stays in selected hotels with a rating of 3 stars or higher. From relaxing vacations to custom-designed tours, the site caters to all travel desires and allows for installment payments.
Flying Blue members, the loyalty program of the Air France-KLM group, can also earn miles every time they book a holiday, including flights, hotels, and activities.
By registering for free on Air France's holidays site, any traveler can become a member and enjoy exclusive benefits. Members of Air France's holidays club have access to special flight + hotel deals with up to 70% discounts. They also receive the latest news by email every week. A special promotion runs from January 6 to 31, 2025, where members will receive a 100 € credit on their purchases.
To promote this new offer across France, Air France is unveiling a unique advertising campaign, promoting the need to disconnect from the hectic pace of daily life. The campaign invites people to reward themselves for everything they've achieved during the year by enjoying a good and worthwhile vacation.
The campaign includes TV sponsorship for the Quotidien program every evening from January 6 to 31, 2025, billboard advertising in the metro and in the hearts of major cities in France, such as: Paris, Bordeaux, Lille, Lyon, Marseille, Nice, Nantes, Strasbourg, and Toulouse. Additionally, a digital campaign will be showcased on various sites like lemonde.fr in unique formats.