Elegance Is a Journey. Photo: Air France Air France has revealed a brand new advertising campaign , reinforcing its move upmarket and spotlighting its latest products and services. The campaign, launched today, March 5, 2026, marks the airline's return to television in France after a seven-year absence.
Developed with the creative agency Aura by Omnicom , the campaign features eleven visuals and videos highlighting Air France's signature combination of comfort, style, and French elegance. It emphasizes innovations including free high-speed wifi on board, the Sofitel MY BED mattress pad in Business class, and complimentary champagne served across all cabins.
Elegance Is a Journey. Photo: Air France
Elegance Is a Journey. Photo: Air France
Elegance Is a Journey. Photo: Air France
Elegance Is a Journey. Photo: Air FranceTen additional visuals, created by Clark Franklin and director Nans Noiron , showcase exclusive products such as Michelin-starred cuisine , SkyPriority service , and the Flying Blue frequent flyer program .
Elegance Is a Journey. Photo: Air FranceThe campaign will roll out across France and in key international markets, including Fortaleza, Los Angeles, Milan, Montreal, New York, Rio, Rome, San Francisco, São Paulo, and Toronto . Short video adaptations will run across digital, print, and social media, while 3D billboards will enhance the campaign's impact in France, Italy, and Japan.
"Elegance is a journey. Air France" – the campaign's slogan – encapsulates the airline's ambition to combine premium travel experiences with French creativity and sophistication, both on board and on the ground.