New SAS livery. Photo: SAS
Scandinavian Airlines' latest X post is straightforward: "80 years of connecting Scandinavia to the world deserves something truly special."
Photo: SASThe airline that launched its first intercontinental service from Stockholm to New York on September 17, 1946, has unveiled its 80th Anniversary livery, which is went on to describe as "a tribute to our heritage and the many journeys still to come."
Today, the company continues to operate a wide international network spread across Europe, North America, and Asia, with Copenhagen serving as its main long-haul hub.
Photo: SASThe commemorative livery was featured on one of SAS's Airbus A330-300 aircraft, joining a lineup that includes eight A330-300s, alongside newer models such as the Airbus A350 and the Airbus A321LR.
The new design stands out with a full-body application of SAS blue-marking and a reimagined Scandinavian flag inspired by the airline’s 1980s design, plus a new anniversary emblem referencing the aircraft’s structure.
“For 80 years, Scandinavian Airlines has driven innovation and brought Scandinavia closer to the world through safe and reliable operations,” said President and CEO Anko van der Werff. “From our first transatlantic flight to today’s global network, that purpose remains unchanged. This aircraft is a symbol of our heritage, and of the role we play every day for our customers and the societies we serve.”
The aircraft will operate its first flight between Copenhagen and New York, echoing the historic route that defined the airline’s early expansion beyond Europe.