The new luxurious business lounge at Ben Gurion Airport for American Express Platinum cardholders. Image: Press American Express Israel, part of the Isracard Group, launched this morning (Wednesday, May 6, 2026) in Tel Aviv a new, upgraded value proposition for American Express Platinum cardholders in Israel.
Menny Cohen, CEO of American Express Israel, said at the press conference: "I'm excited and there are two reasons why I'm excited today. One, the hard work of several months by my dream team on upgrading the value proposition of our Platinum card. The second reason is that every year, once a year, we hold an event in their presence."
Cohen added, "In our industry, we wake up every morning to a very intense arena with numerous competitors, offers and promotions, vouchers and gifts, and more. It is very easy to duplicate products, but true differentiation is what creates true loyalty, and this is what drives our work at American Express."
Leor Raviv, Deputy CEO of Isracard, added that "Between Iran 2 and Iran 3, which we hope won't happen, we are holding this event. We have worked quite a bit over the past year on the value proposition of the Platinum card. To adapt it to Israeli tastes and we are very pleased with the result. This card is suitable for a market segment of business people who travel abroad a lot. We estimate that there will be a very high number of participants."
Right: Manny Cohen, CEO of American Express Israel, and Lior Raviv, Deputy CEO of Isrcard. Photo: Sapir Peretz
Manny Cohen, CEO of American Express Israel. Photo: Sapir PeretzAs part of the upgraded value proposition, Platinum card customers will be able to enter the new lounge operated by Jetex and expected to open at Ben Gurion Airport this month (May).
The new lounge will include, among other things, a barista who will prepare your cup of coffee, a chef's menu inspired by local flavors, premium hospitality in accordance with Jetex's global standards, 24/7 service for eligible passengers, designated areas for rest and work, and more.
The new lounge. Image: Press release
The new lounge. Image: Press releaseIn addition to the new lounge, Platinum cardholders will also enjoy existing benefits, including: access to more than 1,350 airport lounges worldwide; Platinum concierge service available 24/7; early access to ticket purchases and exclusive events; comprehensive travel insurance; and points accumulation on every purchase, including double accumulation on purchases abroad and in digital wallets.
And not just around the world of travel. Cardholders will also benefit from the new credit program to redeem benefits totaling NIS 2,500 at leading premium brands: NIS 200 per year at Nespresso (NIS 50 per quarter); NIS 400 per year at Factory 54 (NIS 100 per quarter); NIS 400 per year at Lululemon (NIS 100 per quarter); and NIS 300 per year at The North Face (NIS 75 per quarter).
Platinum card. Photo: Press releaseCohen added, "We strive to provide a premium experience that becomes a natural and continuous part of our customers' daily lives. With the launch of the new shopping and travel credit program, and access to the Jetex lounge at Ben Gurion, we are significantly upgrading the value for Platinum card members. This is an expression of our ongoing commitment to innovation and collaborations with leading brands, with the aim of providing unique benefits and experiences with real value."