"It Is Dangerous to Define Tourism in Greece as Overtourism"

As part of the general assembly of the Greek Tourism Confederation, Prime Minister Kyriakos Mitsotakis talked to journalist Apostolos Magiriadis about the main challenges and future directions of the tourism industry in Greece.

The focus of the discussion was the potential implications of instability in the Middle East for the global economy and the tourism industry. The Prime Minister noted that, at this stage, it is difficult to estimate the duration of the conflict and stressed that continued fighting could negatively impact the global economy. However, he said that there is currently no indication of a systemic crisis in Greek tourism, and the first data for the year indicate a positive start.

Greek Prime Minister Mitsotakis. Photo: SHUTTERSTOCK

Mitsotakis referred to the possibility of a recovery in demand later this year, especially through "last-minute bookings," but stressed that precise forecasts could not be made at this stage. He said the tourism industry must continue to focus on flexibility and adaptation to rapid changes in the global market.

"Central Engine of the Economy"

Another major issue discussed was overtourism and the public discourse surrounding balanced development of the industry. Despite the record-breaking tourism figures in Greece every year, the Prime Minister rejected the use of the term "overtourism," calling it "dangerous," and emphasized that tourism is a key driver of the Greek economy and that the real challenge is proper management of development alongside investment in infrastructure.

Mitsotakis noted the importance of a well-organized planning framework for the tourism industry, while balancing sustainability with economic development. He emphasized that consideration must be given to the capacity of destinations, which depends on infrastructure and investment capacity. Among other things, he mentioned the new airport that will soon be built in Crete  which he said will be one of the most innovative and advanced in the world.

Rethymno, Crete. Photo: SHUTTERSTOCK

He said, "Greece has an opportunity to expand its position as a leading tourist destination also by strengthening the links between tourism, culture, agriculture and infrastructure, while positioning the country as a strong and reliable international brand."

The Greek Prime Minister concluded that the industry's main challenge is not to rely on past successes, but to continue to adapt to a changing reality, while maintaining competitiveness, innovation, and long-term development