In Time for the Summer: Isrotel Unveils Massive Upgrade in Eilat

The Isrotel chain has completed a large-scale plan to upgrade its hotels in Eilat, with an investment of approximately 60 million shekels, by the summer of 2026, and we joined in to watch them closely.

The move included renovating rooms and suites, upgrading public areas, expanding children's and leisure complexes, and improving the catering and entertainment facilities in the city's various hotels.

The chain currently operates eight hotels in Eilat, including the Royal Beach Eilat Hotel, alongside the King Solomon, Sport Club, Agamim, Red Sea, Royal Garden, Lagoon and Riviera Club hotels.

The hotels offer a variety of vacation types, from luxury vacations to family vacations, all-inclusive hotels and vacation apartments.

First, we spoke with the CEO of the Isrotel chain, Lior Raviv, who spoke about the company's development momentum and the new hotels that are expected to be built in Israel and Europe.

According to him, Isrotel's success is based on a combination of opening new hotels in unique locations, creating demand through a strong brand story, continuous investment in hotels, and the "Sun Circle" customer club, which has over a million loyal members. According to him, the demand for the chain's hotels is the highest in the hotel industry in Israel.

Lior Raviv, CEO of the Isrotel chain: "Isrotel's positioning as the leading hospitality brand in Israel is based on constant and uncompromising efforts, which are unparalleled in the industry. Despite the challenges we have all faced in recent years, we have chosen to deepen our investment in continuous improvement and upgrading the chain's assets on an extraordinary scale. As part of our vision to continue leading the market, we have invested millions of shekels in refreshing and upgrading the assets, implemented the most advanced technologies and redesigned the hotels to provide the highest hospitality experience possible, all from an increasingly profound perspective that places the guest at the center and sees hospitality as a way of life."

Lior Raviv, CEO of the Isrotel network. Photo: Ira Makiyenko

Summer Upgrades at the Chain's Hotels in Eilat

We also spoke with the CEOs of the chain hotels in Eilat and observed the innovations in each hotel.

At the Royal Garden Hotel, floors 4 and 5 were renovated, a new Baby Playzone complex was opened, the Yildodos complex was upgraded, the dining room was expanded, and the hotel theater, where WOW shows are held, was renovated. Ran Ahinoam, the hotel's CEO, gave us a comprehensive tour of all the innovations.

Royal Garden Hotel. Photo: Ira Makiyenko

60 rooms were renovated at the King Solomon Hotel, as part of a broader upgrade process carried out at the hotel in the past year.

We stayed at the hotel and toured it with the hotel's CEO, David Amor. According to him, the hotel, which opened 42 years ago, was the first hotel of the Isrotel chain and the first in Israel and Eilat to be built with 415 rooms.

King Solomon Hotel. Photo: Ira Makiyenko

At the Sport Club Hotel, guest rooms on two floors were renovated, the lobby was upgraded, and the children's area was renovated. In addition, a new jacuzzi and sauna were installed.

During the visit, we also talked about the hotel's culinary offerings. Roy Feller, CEO of the Sport Club Family Hotel, said that if a guest has allergies (including the hotel's specialty in gluten-free food), is vegetarian, vegan, avoids salt, and more - all he needs to do is let them know in advance and say what he likes to eat, and they will provide him with customized dishes.

Sports Club Hotel. Photo: Avnit Strulov

At the Lagoona Hotel, the lobby and conference rooms were renovated, new Yildouds and Playzone areas were established, and a new pool bar was built. The CEO of the Laguna Hotel, Ronit Maor, showed us the innovations and the children's area with the gaming machines, and noted that it is even the hotel's protected space. I have never seen such a fun protected space.

From the manager of the Laguna Hotel, Ronit Maor. Photo: Ira Makiyenko

At Agamim Hotel, the dining room and public areas near the pool have been renovated.

The dining room at the Red Sea Hotel has been renovated.

The Bobes restaurant at the Royal Beach Hotel has been renovated.

Shows, Activities and Content for Children

During the visit, we met with Ofer Asraf , Isrotel's Director of Culture and Events, and heard about the chain's activities and facilities for children.

During the summer, Isrotel will operate a variety of activities and content for children and families. Among the innovations this year: designated check-in stations for children at Eilat and Dead Sea hotels, where children will receive a "Passport to My Vacation" that includes tasks and activities throughout their stay.

Ofer Asraf, Isrotel's Director of Culture and Events. Photo: Ira Makiyenko

Performance to Look Forward To

"The Adventures of Uncle Haim on the Aluminum Planet": A new show starring Uncle Haim and Bobo, which will incorporate elements from the show "Aluminum." The show will be performed at the Isrotel Theater starting July 3.

"Around the World in Ultra": A family show based on ultraviolet lighting and black theater, which will be presented at the Riviera Hotel during the summer months.

WOW Hollywood: Isrotel's new show, directed by Hanoch Rosen, presents a journey through a century of cinema through a combination of acrobatics, visual effects, dance and comedy. The show is presented at the Isrotel Theater in the Royal Garden Hotel.

Wow Hollywood show. Photo: Ira Makiyenko

In addition, the chain operates a variety of daily activities for children, alongside the NINJA KING complex at the King Solomon Hotel, designed for children and teenagers from the age of 6.

Benefits for Network Guests at Waterland Water Park

During the months of July and August, Isrotel guests will enjoy benefits at the Waterland water park in Eilat.

As part of the promotion, tickets will be offered for 65 shekels per child and 75 shekels per adult. The park includes 14 water slides, a wave pool, children's areas and other entertainment areas.

The children's area at Royal Garden Eilat. Photo: Ira Makiyenko

Expanding the Children's Areas

As part of the investment in the family hospitality experience, children's areas were upgraded in a number of hotels:

A new complex of approximately 250 square meters was established at the Laguna Hotel, which includes a climbing wall, gymnasium, ball pit, technology stations, and creative areas.

At the Royal Garden Hotel, the children's area next to the pool was upgraded, and at the Sports Club Hotel, the children's club spaces were expanded and play facilities, creativity, and interactive activities were added.

The children's area at Royal Garden Eilat. Photo: Ira Makiyenko

Culinary and Entertainment

Among the chain's entertainment and dining centers in Eilat:

Nini Kai Restaurant at the Royal Garden Hotel. Photo: Ira Makiyenko

Nini Kai restaurant at the Royal Garden Hotel, offering kosher Asian cuisine. You can't miss the crazy variety of sushi, which is made on site and includes very successful combinations. And of course, there are also many stir-fries, dumplings and especially delicious desserts, don't miss the pavlova-style dessert with fruit.

Desserts at Nini Kai. Photo: Ira Makiyenko

Ranch House Restaurant on the Royal Beach Boardwalk, which specializes in meat and serves an American-style kosher menu. We ate our fill and chatted with Avi Ross, CEO of the Royal Beach Hotel, and chef Lotfi Kabat.

Avi Ross, general manager of the Royal Beach Hotel, and chef Lotfi Kabat. Photo: Ira Makiyenko

According to Ross and Kabat, in addition to the rich and high-quality meat offering, the restaurant also includes a vegetarian and vegan option (the Beyond Burger). The hotel buffet also always has a vegetarian-vegan stand that also includes a changing protein dish (such as tofu stew), vegetable patties, vegetarian kebab, and more. And here, don't miss the desserts, especially the one that includes cornflakes coated in white chocolate.

Ranch House Restaurant on the Royal Beach Boardwalk. Photo: Ira Mackiyenko

The vegan dish at the Ranch House restaurant on the Royal Beach boardwalk. Photo: Ira Makiyenko

La Cucina restaurant, offering Tuscan-style Italian cuisine.

Jasper 08, the bar at the Lakes Hotel, also open to the general public.

The writer was a guest of the Isrotel hotel chain.

Ranch House Restaurant on the Royal Beach Boardwalk. Photo: Ira Makiyenko