Hilton Sofia in a New Era: Seasoned Leadership, Upgraded Luxury, and a City on the Rise

The Hilton Sofia appointed Stefan Reiter as the CEO.

Reiter returns to the position of CEO after an extensive international career managing luxury hotels for the Hilton chain worldwide.

The esteemed CEO's return, whose last role was CEO of Hilton Riyadh Olaya in Saudi Arabia, comes at a perfect timing, with comprehensive upgrades to the impressive hotel, making it one of the leading accommodations in Bulgaria's charming capital.

Hilton Sofia. Photo: Hilton Sofia

Significant Upgrades to the Luxury Hotel

Hilton Sofia recently underwent a comprehensive modernization process, including:

- Modernly designed rooms and suites – spacious and equipped with advanced technologies for maximum comfort.
- Renovated conference and event spaces – innovative spaces equipped with advanced technology for business and private events.
- Enhanced culinary experience – renovated restaurants with updated menus and high-standard service.
- Advanced fitness and spa center – new facilities to enhance guests' relaxation and wellness experience.

Photo: Passportnews

Sofia – Experiencing a Rapid Tourism Growth

In parallel with the hotel renewal, Sofia is strengthening as a leading tourist destination in Europe. The city combines rich history, diverse culture, vibrant nightlife, modern shopping centers, and accessible prices – making it particularly attractive for tourists.

The city's transportation infrastructure is undergoing extensive upgrades, including significant development of Sofia's international airport, aiming to become a 5-star standard airport.

The Israeli aviation market is also strengthening its ties with Sofia, with daily direct flights by El-Al, Israir, Arkia Airlines, Wizz Air, Bulgaria Air, and Blue Bird, making the city an accessible and popular destination for the Israeli tourist.

Photo: Passportnews

Stefan Reiter – Extensive Experience Leading Luxury Hotels

Reiter, who previously served as the CEO of Hilton Sofia from 2012-2017, brings extensive experience in managing and leading luxury hotels worldwide:

Hilton Riyadh Olaya (2021-2024, Saudi Arabia) – led the hotel's opening and managed a team of 205 employees in a luxury complex with 239 rooms, a conference center, and a spa.
Hilton Astana (2017-2021, Kazakhstan) – opened the hotel and positioned it as a leader in the conference industry, with high guest satisfaction ratings.
Hilton Vienna Danube Waterfront (2007-2012, Austria) – contributed to the success of one of Vienna's most attractive hotels.

Reiter's return, along with the significant upgrades to the hotel and the tourism growth of Sofia, promises to transform Hilton Sofia into one of Bulgaria's most luxurious and attractive hospitality hubs.

More on the luxury hotels of Bulgaria's capital, including Intercontinental Sofia and the tourism development of Sofia - this week on Passportnews online channels and in the upcoming Passport magazine to be published on March 11th.