Photo: ITB The global travel industry will celebrate next week, at the annual tourism fair in Berlin - ITB, considered the world's largest annual festival for the sector. According to the organizers, more than 100,000 visitors from over 190 countries are expected to attend ITB, which will be held at Messe Berlin, March 4-6, 2025.
More than 5,600 exhibitors will be presenting; More than 3,500 journalists will attend, including the Passport group team that will cover the event on Passport.news as well as on social media and the weekly online program PassportTV.
Photo: ITBThis year's main sponsor ("host country") will be Albania. Prime Minister Edi Rama, will be the guest of honor at the fair and will lead the festive ceremony on Monday, March 3.
As every year, the world's largest airlines are expected to present at the fair, some also traditionally presenting the luxury classes with real size models. The world's major countries present in large pavilions that bring together the largest tourism businesses in each of them.
Additional areas will be dedicated to advanced technological developments in the tourism sector, LGBTQ tourism, MICE tourism, and more.
Photo: Amit CotlerIsrael, which returned to present at travel fairs worldwide last year after several months of hiatus due to the war, will present a relatively large pavilion with many exhibitors from the hotel, aviation, travel agency, and destination sectors across the country.
Among the prominent exhibitors at the Israeli pavilion are El-Al, Dan Hotels, Prima hotels, and Caesar Premier, Diesenhaus, Fattal - Leonardo Hotels network (also presenting at Leonardo Hotels in a separate pavilion).
Among the prominent destinations to be displayed at the Israeli pavilion are Jerusalem, Tel Aviv, Eilat, Acre, Nazareth, Netanya, and the Arava - Timna Park.
Photo: Amit CotlerDuring ITB, the managing company the fair will announce its expansion beyond the existing activity in Berlin, India, and China. The official announcement is expected on the first day of the fair, next Tuesday, March 4, 2025.
Passport group will take an active part in covering the tourism fair in Berlin, with interviews with international industry leaders on the group's websites Passport.news and Passportcruise, as well as on social media.
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