Air Arabia celebrates Rome route launch. Photo: Air Arabia Air Arabia is celebrating the launch of its new Sharjah to Rome route in a particularly sweet way.
The low-cost carrier partnered with Eataly at Dubai Mall to unveil what it described as the UAE's longest tiramisu, a five-meter dessert inspired by Italy's famous culinary tradition. The event marked the airline's newest connection between the United Arab Emirates and the Italian capital.
WATCH VIDEO (SOURCE: AIR ARABIA / X)
? We brought a taste of Rome to the UAE!
— Air Arabia (@airarabiagroup) July 28, 2026
To celebrate our new route from Sharjah to Rome, we teamed up with Eataly in Dubai Mall to create the UAE’s longest tiramisu — a 5-meter-long masterpiece filled with sweet surprises, interactive games and chances to win flight tickets to… pic.twitter.com/sPzjIhxUoX
The celebration, organized in collaboration with Lovin Dubai, transformed the popular dining destination into a mini Roman experience, complete with interactive games, prizes, and opportunities for visitors to win free flights to Rome.
Air Arabia's cabin crew joined guests throughout the event, helping to serve the giant tiramisu while highlighting the airline's latest European destination.
The launch reflects Air Arabia's continued expansion across Europe as demand for travel between the Middle East and Italy continues to grow. Rome has long been one of the continent's most popular destinations, attracting millions of visitors each year with its history, architecture, and world-famous cuisine.
Spanish Steps in Rome. Photo: ShutterstockBy bringing a taste of the Eternal City to Dubai, the airline aimed to introduce travelers to one of Italy's best-known desserts before they even step onboard.
The Sharjah to Rome service strengthens connectivity between the UAE and Italy, providing passengers with another direct option to explore the Italian capital.