From Albania’s Celebrations to SWISS’s Chocolate: Final Preparations for ITB Tourism Fair

Four days remain until the official opening of the world's largest tourism fair, ITB Berlin, which will take place in the city next week, from February 4 to 6.

Just before, some of the prominent countries and airlines exhibiting at the fair are announcing the most interesting ways to attract the approximately 100,000 expected visitors to them.

The host country, the main sponsor this year at ITB, is Albania, which announced yesterday (February 27) that just before the opening of the tourism fair, next Monday (March 3), it will hold a festive event led by Albanian Prime Minister, Edi Rama, at the CITY CUBE within the MESSE complex where the fair is taking place.

Alongside Rama will be several senior officials from the Albanian government, as well as the musical duo Shkodra Elektronike, who will represent Albania at the Eurovision that will take place in less than three months in Basel and will host a party in the Albanian atmosphere with traditional music and, according to the organizers, surprises from the Albanian cuisine.

Meanwhile, the airline SWISS, a member of the LUFTHANSA Group, announced that it will present at the ITB fair the "SWISS Senses", the new long-haul flight experience that the company states "sets new standards in comfort, design, and hospitality".

Photo: SWISS

Visitors at ITB will be able to experience on the ground the flight experience, feeling the unique atmosphere – partly thanks to the completely redesigned passenger cabin, first introduced this year on SWISS flights on AIRBUS A350 aircraft.

At the tourism fair, the design will be experienced through advanced demonstration means including an innovative video presentation. And of course, there will also be Swiss chocolate at the booth, similar to the one distributed to passengers at the end of their flights.

Israel is also preparing

And what about the Israeli booth? Preparations are also being finalized there for setting up the booth that will host airlines, hospitality, local authorities, and travel agencies.

Among the authorities that will present at the Israeli booth are Jerusalem, Tel Aviv, Acre, Netanya, Eilat, and more. In addition, Israeli hotel chains and EL-AL will be exhibiting.

Photo: Amit Cotler

Israel has recently returned to participate in tourism fairs around the world after a months-long absence due to the war. Recently, the country participated led by the Minister of Tourism Chaim Katz in a fair in India, and next week, as mentioned, the country will be presented at the fair in Berlin as part of the efforts to sell Israel to the world in the post-war days, which will come soon in our days.