Saudi Arabia will soon connect significantly to the world with the launch of Riyadh Air, the kingdom's new and ambitious airline, which will turn the powerhouse of the Arab world into an international aviation hub.
Riyadh Air plans to take off by the end of 2025, according to CEO Tony Douglas, and aims to revolutionize travel to and from Saudi Arabia, while shining a spotlight on the rich heritage, dynamic culture, and thriving culinary scene of Riyadh.
As a sister airline to 'SAUDIA', 'Riyadh Air' is owned by the kingdom's public investment fund and was officially unveiled in March 2023, by Crown Prince Mohammed bin Salman.
Since the initial unveiling of the company, it has taken the world by storm with its plans for a fleet of 132 aircraft, high-profile partnerships with global brands such as Atlético Madrid's stadium, and custom-designed uniforms for its crew.
The airline is expected to be a key player in Saudi Arabia's Vision 2030 initiative, which aims to attract 150 million visitors annually by the end of the decade and generate over 200,000 jobs.
The impressive fleet of 'Riyadh Air' is set to include 60 modern Airbus A321neo aircraft and 39 Boeing 787-9 Dreamliners, specifically designed to be spacious, with noise-reduction technology and 25% better fuel efficiency. The aircraft will also feature the largest windows in a commercial passenger airplane.
Staying true to its initial digital concept, the airline has also launched a mobile app powered by AI, offering a specially tailored user interface.
Passengers will be able to enter their budget, preferred travel dates, and specific preferences, after which the app will create personalized itineraries with options for hotels, attractions, and restaurant recommendations.
Additionally, the innovative app utilizes advanced facial recognition, turning the passenger's face into a passport, boarding pass, and payment method. Through the app, passengers will enjoy a smoother travel experience at airport processes and avoid lines.
While Riyadh Air will connect to more than 100 destinations worldwide by 2030, its brand identity is deeply rooted in the capital of Saudi Arabia, which boasts a combination of traditional markets, luxurious palaces, and modern commercial squares.