Photo: MSC Cruises Earlier this month, we reported on MSC Cruises' new sponsorship deals aimed at three separate Formula 1 Grands Prix in 2027 in Belgium, Turkey and Portugal.
Today, September 24, the veteran cruise line has announced another noteworthy partnership agreement, becoming the Global Cruises Partner of the 38th America's Cup, ahead of the prestigious sailing competition's return to Naples, Italy, in 2027.
The new global partnership gives MSC Cruises worldwide rights and visibility across the America's Cup program, covering the Preliminary Regattas, Youth and Women's America's Cup events, the Challenger Selection Series and the final Match events.
For MSC Cruises, the partnership brings together two brands with a long-standing connection to the sea. The cruise company said the America's Cup's focus on innovation, precision and teamwork reflects values that are also central to its business.
Naples, Italy. Photo: ShutterstockThe 38th America's Cup will be held in Naples, marking the competition's return to the Mediterranean. The event will bring the world's leading sailing teams together for a series of races and qualifying events ahead of the final Match.
MSC Cruises Executive Chairman Pierfrancesco Vago said the partnership would give the company an opportunity to connect with guests, partners and audiences around the world through a shared interest in the sea and innovation.
Grant Dalton, Chairman of the America's Cup Partnership, described the relationship between MSC Cruises and the competition as a long-standing one, noting that the company's association with the America's Cup goes back decades.
Photo: MSC CruisesMarzio Perrelli, CEO of the America's Cup Partnership, also welcomed MSC Cruises as a global partner, highlighting its support for the main event as well as the Women's and Youth America's Cup regattas.
The partnership adds another major sporting property to MSC Cruises' growing sponsorship portfolio.
As previously mentioned, the cruise line is already a Global Partner of Formula 1 and a Premium Partner of BWT Alpine Formula One Team. It is also Official Main Partner of Tudor Pro Cycling Team.
MSC Cruises has previously been involved with the America's Cup through MSC Group's Cruise Division. In 2024, Explora Journeys, the group's luxury ocean travel brand, was a Global Partner of the Louis Vuitton 37th America's Cup in Barcelona and partnered with Emirates Team New Zealand.
The new agreement will place MSC Cruises alongside the America's Cup throughout the build-up to the 2027 event in Naples, giving the cruise line visibility across the competition's various stages and associated regattas.
For Naples, the partnership also brings an international cruise brand into an event that will put the Italian city at the center of the sailing world when the 38th America's Cup takes place in 2027.