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Hilton Sofia Unveils a Stunning Revamp for Luxury and Business Travelers

Hilton Sofia presents a transformed experience with sophisticated rooms, a modern MICE center, and upgraded culinary delights

Hotel lobby. Photo: Hilton Sofia Hotel lobby. Photo: Hilton Sofia

Hilton Sofia Unveils a New Era of Luxury and Business Excellence

Situated in the heart of Bulgaria’s capital, the hotel has undergone a transformative upgrade, featuring a full redesign of all rooms and public spaces, along with the launch of a cutting-edge conference center designed for large-scale business events.

Prime Location, Unmatched Comfort: The Hilton Sofia Experience

Nestled in the heart of the Bulgarian capital, Hilton Sofia offers seamless access to business hubs, cultural landmarks, and premier shopping destinations. With convenient transport links and stunning views of the Vitosha Mountains, the hotel perfectly blends business and leisure, ensuring a luxurious and comfortable stay.

Photo: Hilton SofiaPhoto: Hilton Sofia

The hotel has 259 upgraded rooms, including 11 premium suites and a presidential suite located on the top floor, offering a panoramic view of the Vitosha mountains and the city center.

Room at Hilton Sofia. Photo: Hilton SofiaRoom at Hilton Sofia. Photo: Hilton Sofia

As part of the renewal, the hotel opened an advanced conference center featuring 13 modular event spaces that can accommodate large business events such as MICE (Meetings, Incentives, Conventions, and Exhibitions) which are large business events like conferences, exhibitions, business meetings, and incentives, conducted professionally and organized, typically aimed at companies, organizations, and businesses. Each component of MICE is intended for a specific business purpose:

  1. Meetings: Business gatherings, team or management meetings where important issues such as strategies, collaborations, or presentations of new projects are discussed.

  2. Incentives: Events or experiences designed to reward or encourage employees, business partners, or agents for successes or business achievements. This can include vacations, special workshops, or luxurious experiences.

  3. Conventions: Large events aimed at people in a specific industry or professional field, with lectures, panels, professional discussions, and gatherings among professionals.

  4. Exhibitions: Events where companies showcase their products, services, innovations, or new technologies. These exhibitions facilitate visibility to industries and potential clients and provide a platform for business collaborations.

  5. /

    The MICE industry is a large and important sector producing hundreds of thousands of events each year worldwide, and at Hilton Sofia, special emphasis has been placed on quality and upgraded conference rooms equipped with the best technology to allow for hosting all types of conferences.

    The luxury hotel offers events precisely for this target audience. Among the notable venues suitable for this are the Mousalla Hall, overlooking the Southern Park, and the Cherni Vrah Room, which includes a terrace of 200 square meters. Additionally, the hotel offers a renewed and quiet business lounge.

    The business lounge at Hilton Sofia provides an exclusive space where guests can relax, work, or meet comfortably. Complimentary beverages, snacks, and quality service ensure a relaxing and productive experience.

    Hilton-Sofia-Banqueting-MousallaHilton-Sofia-Banqueting-Mousalla

    In line with Hilton’s sustainability initiative, Travel with Purpose, Hilton Sofia embraces principles of sustainability in events and conferences, with economical and efficient use of energy, waste reduction, and offering environmentally friendly menus.

    OXBO Restaurant. Photo: Hilton SofiaOXBO Restaurant. Photo: Hilton Sofia

    Two new culinary venues have also opened as part of the upgrade. The first is OXBO Restaurant, focusing on local produce and offering a "farm-to-table" experience, including a brunch buffet on Sundays. Alongside it, Regale Bar & Terrace has opened, featuring unique cocktails, live performances, and special events.

    Cocktail at Regale Bar & Terrace. Photo: Hilton SofiaCocktail at Regale Bar & Terrace. Photo: Hilton Sofia

    The renovation strengthens Hilton Sofia's position as a leading hotel in the city, combining luxury, comfort, and sustainability in innovative hospitality experiences.

    Business lounge. Photo: Hilton SofiaBusiness lounge. Photo: Hilton Sofia

tags: Hilton SofiaMiceLuxury Hospitality

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