Facade of the Amedia Milan Hotel. Photo: Courtesy of the hotel The Brown Hotels chain from Israel Canada is entering the Italian hotel market for the first time, with the completion of the deal to acquire the company that operates the Amedia Milan hotel in Milan, through ICH Europe.
The entry into Italy joins the group's international expansion, most recently in Germany, where the chain added six hotels in major cities to its portfolio, including the Excelsior Hotel in Berlin and five additional hotels in Munich, Hamburg and Leipzig.
The four-star Amedia Milan Hotel features 148 rooms, a restaurant, a bar and conference facilities, along with other services and facilities. The hotel is located near the San Siro football stadium, with access to Milan's business centers, convention and exhibition centers and transport routes leading to the airport.
A corner in the lobby at the Amedia Milan Hotel. Photo: Courtesy of the hotelReuven Alex, owner and partner of the Brown Hotels chain called Milan one of the most important economic and tourist centers in Europe and a leading international hub for business, fashion and design.
"Entering Italy, a direct continuation of our significant expansion in Germany and Western Europe, is another important step in establishing the group's international operations. We continue to identify strategic opportunities in leading European markets, with an emphasis on properties with potential for growth and improvement."
The Brown chain operates hotels in Greece, Cyprus, Croatia, and Israel. According to company data, the chain currently has 47 hotels with 6,252 rooms, in five collections that include urban hotels, resorts and beach hotels, boutique hotels, nature resorts and luxury hotels.