In Fall Colors: Airline Launches New Fitness and Travel Clothing Collections

Emirates has introduced two new lifestyle collections combining fitness clothing, everyday essentials and travel loungewear, with prices starting at AED 110 ($29.95). The EK FIT and EK TRAVEL ranges arrive ahead of the 10th Dubai Fitness Challenge and the winter travel season.

Available through the Emirates Official Store, the collections feature autumn-inspired colors, including navy, burgundy and olive, with designs intended for workouts, casual wear and travel.

Emirates Official Store EK FIT and EK TRAVEL. Photo: Emirates

EK FIT focuses on performance clothing made from lightweight, breathable fabrics with moisture-wicking properties. The women's range includes mid-rise leggings, a long-sleeved half-zip top with a hidden back pocket and thumb holes, and sports vests. The pieces are available in selected combinations of navy, olive and burgundy.

Men's options include long-sleeved T-shirts, high-neck half-zip tops and fitness shorts. The shorts feature a seven-inch length, an elasticated drawstring waist and an inner lining for additional support.

The collection also includes gym accessories designed for regular use. A navy gym bag features multiple internal compartments and a dedicated shoe section, while a lightweight nylon cap has perforated mesh panels for ventilation.

Another accessory is an insulated stainless steel water bottle with silicone detailing, a leak-proof drinking straw and a MagSafe ring designed to hold a compatible smartphone in place.

For travel and downtime, EK TRAVEL offers matching loungewear sets made from a soft modal and cotton blend. The women's range pairs an oversized, slightly cropped half-zip top with wide-leg trousers. The men's set consists of a crew-neck sweatshirt and straight-leg trousers, with pleat detailing along the sleeves and legs for a more tailored appearance.

Emirates Official Store EK FIT and EK TRAVEL. Photo: Emirates

Both matching sets are available in navy and olive. A unisex oversized T-shirt, made from a cotton-modal blend, comes in burgundy, almond, navy and olive.

The new collections are available online and at selected Emirates retail locations in Dubai. These include Emirates Group Headquarters in Al Garhoud, the Emirates Group Technology Centre in Deira, the dnata Travel Centre on Sheikh Zayed Road and the Emirates World store in Town Centre Jumeirah.

Emirates Official Store EK FIT and EK TRAVEL. Photo: Emirates

Prices start at AED 110 ($29.95), although the starting price does not necessarily apply to every item in the collections.

Members of Emirates Skywards, the airline's frequent-flyer program, can earn and redeem Skywards Miles when shopping at the Emirates Official Store.

Emirates Official Store EK FIT and EK TRAVEL. Photo: Emirates

The launch expands the airline's branded retail offering beyond travel accessories, giving customers additional options for fitness, leisure and journeys during the winter season.