The International Travel Fair WTM. Photo: PassportNews The World Travel Market (WTM), one of the world's most important business tourism events, opened today (Tuesday, November 3) at the ExCeL Exhibition Center in London, and will continue until Thursday, November 5.
This year, representatives from more than 180 countries, over 4,000 exhibitors and approximately 5,500 buyers and professionals from the global tourism industry are expected to participate, along with thousands of additional visitors.
The fair is a central meeting place for airlines, hotel chains, tour operators, travel agencies, technology companies and national tourism bodies. For participants, it is an opportunity to hold business meetings, sign agreements, unveil new destinations and examine the trends that will affect the tourism industry in the coming year.
Photo: WTMThis year's key themes include integrating artificial intelligence and new technologies in tourism, experiential tourism, events and festivals as a driver for attracting visitors, sustainability, and changes in tourists' consumption habits. Egypt will be a Premier Partner for the first time, as its status as an international tourist destination strengthens.