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IHG Goes Big in Europe: New Brands Debut in 13 Countries

Spanning 13 countries, from Hungary to Portugal – IHG’s strategic rollout is redefining global hospitality leadership

Photo: IHG Photo: IHG

IHG Hotels & Resorts, one of the world’s largest and most influential hospitality groups, has announced a major breakthrough in its European operations. Between 2024 and the first quarter of 2025, the company successfully introduced nine distinct hotel brands across 13 different European countries, significantly strengthening its regional footprint and reaffirming its position as a global industry leader.

With over 1,100 operational hotels and hundreds more under development across Europe, IHG continues to respond to a growing demand for diverse, accessible, and personalized travel experiences. The group’s strategic entry into new markets — including several countries with no previous brand presence — reflects its commitment to meeting evolving guest expectations while expanding its influence across the continent.

The new brand rollouts span four key segments: Luxury & Lifestyle, Premium, Essentials, and Long-Term Stay Suites, each tailored to meet specific guest profiles and travel needs.

Luxury & Lifestyle:

Kimpton Hotels & Restaurants – debuted in Hungary, offering boutique luxury with bold design and personalized service.

Vignette Collection – entered the German market, bringing unique, locally inspired upscale experiences.

Hotel Indigo – expanded to Poland, Portugal, Serbia, and Estonia, celebrating local culture through immersive design.

Premium:

voco Hotels – launched in Sweden and Poland, combining laid-back style with a touch of character, aimed at urban and dynamic travelers.

Essentials:

Holiday Inn Express – grew its presence in Germany, Italy, and Austria, catering to both business and leisure travelers with smart, efficient stays.

avid Hotels – made its first appearance in the Czech Republic, offering reliable, modern essentials at great value.

Long-Term Stay Suites:

Candlewood Suites and Staybridge Suites – entered the German market, meeting the growing demand for extended-stay accommodations with home-like amenities.

Photo: ShutterstockPhoto: Shutterstock

The Countries Where the New Brands Were Launched:

Hungary

Germany

Poland

Sweden

Portugal

Serbia

Estonia

Czech Republic

Italy

Austria

Slovakia

Netherlands

United Kingdom

"An Expression of Trust and Vision"

According to Karine Shepard, Regional Vice President of IHG for Europe, "These launches are an expression of our partners' trust in our brands – and of our long-term vision to bring a unique, local, and authentic hospitality experience to every destination."

Shepard emphasized that strategic partnerships, usage of technology, and commitment to sustainability are fundamental cornerstones that will enable IHG to continue leading the field.

Future Plans

IHG is expected to continue investing in innovative projects, including designing hotels based on local concepts, strengthening the IHG One Rewards membership program, and expanding operations in emerging markets in Eastern Europe and Mediterranean islands.

In conclusion, with 19 brands, a global presence in over 100 countries, and hundreds of hotels in the pipeline, IHG once again proves that the future is bright ahead.

eft: Kimpton Budapest, Top right: ‘Delta District’ InterContinental Belgrade, Bottom right: Verno House Budapest, Vignette Collection, Bottom left: Kimpton Los Monteros Marbella. Photo: IHGeft: Kimpton Budapest, Top right: ‘Delta District’ InterContinental Belgrade, Bottom right: Verno House Budapest, Vignette Collection, Bottom left: Kimpton Los Monteros Marbella. Photo: IHG

tags: HospitalityihgHotel Brands

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