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Crowned the Best: This Outlet Tops All of Europe

The Italian outlet Serravalle Designer Outlet has been named the best center in Europe for 2025. The ranking is based on an extensive annual survey conducted among international brands across Europe, examining the economic performance of individual stores within various outlet centers

Serravalle Designer Outlet. Photo: McArthurGlen Serravalle Designer Outlet. Photo: McArthurGlen

The Italian outlet Serravalle Designer Outlet has been named the best center in Europe for 2025 according to the annual report Outlet Centre Performance Report Europe (OCPRE), produced by the real estate consulting firm Ecostra and the French research institute Magdus.

Photo: McArthurGlenPhoto: McArthurGlen

The ranking is based on an extensive annual survey conducted among international brands across Europe, examining the economic performance of individual stores within various outlet centers. Alongside the ranking of the economic performance of the centers, the report also includes an assessment of the operators' performance in the eyes of the tenants. This year, for the first time since 2016, criteria related to location and ownership were also analyzed and their impact on brands' decisions to lease commercial space in these centers.

“We are thrilled to learn that Serravalle has been ranked as the most successful outlet center in Europe by our business partners,” commented Matteo Migani, General Manager of Serravalle Designer Outlet. “In the year we celebrate our twenty-fifth anniversary, a journey marked by excellence and innovation in the retail sector, we are proud to receive this recognition, which highlights how much our strategic partnerships are valued by our tenants.”

The success of the McArthurGlen group, which operates the center, is not limited to Serravalle: its centers in Roermond (Netherlands) and Málaga (Spain) ranked second and third respectively – an achievement that further strengthens the group’s position as a leader in Europe in the outlet center sector.

Photo: McArthurGlenPhoto: McArthurGlen

Following the impressive ranking, McArthurGlen was awarded the prestigious title of "Best Outlet Operator in Europe for 2024" by Magdus.

In total, eight centers of McArthurGlen entered the top ten and twenty leading ranking:
Serravalle (1st place), Roermond (2nd), Málaga (3rd), Cheshire Oaks (6th), Castel Romano and Noventa di Piave (tied for 8th place), Parndorf (10th), and York (11th).

It was also reported that last December, the group also won the "Silk Road 2024" award at the China Awards ceremony, awarded by the Italian-Chinese Council (ICCF).
The award was given to Serravalle Designer Outlet for its pioneering role in developing commercial and institutional collaborations with China – an expression of the group’s commitment to providing a quality shopping experience, attracting international visitors, and strengthening ties with the Chinese market.

More about McArthurGlen shopping centers

Photo: McArthurGlenPhoto: McArthurGlen

tags: SerravalleMcArthurGlenOutlet Centers

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