Virgin Atlantic. Photo: shutterstock A dramatic and unusual decision in aviation industry. The UK based airline Virgin Atlantic announced today (April 28, 2025) that it won't return to operate direct flights between London Heathrow and Tel Aviv. In an official statement from the airline, it was stated that "after a thorough examination, the decision was made - to stop London Heathrow-Tel Aviv route."
At the end of 2024, Virgin Atlantic announced that they would not return to Israel before October 2025, but now - the company declares that it will not return at all.
According to the company's announcement, it will continue to serve passengers through the codeshare agreement with EL-AL, "which allows for continuous connections between Tel Aviv and London Heathrow, with up to four daily flights."
It was additionally stated that "the partnership will provide customers with flexibility, a variety of choices, and convenient connectivity to various destinations in Israel, the UK, and the USA - including Las Vegas, Miami, New York, and Atlanta. in addition, it includes benefits for members of the frequent flyer clubs - Virgin Atlantic's Flying Club and El-Al's Matmid, including the ability to earn and redeem points mutually, recognition of customer status, and unique benefits for high-tier holders."
The company also informed its clients that customers affected by the route cancellation who booked their flights directly through Virgin Atlantic will receive an e-mail starting May 10, 2025, and the cancellation will also be shown in the "my bookings" section of the company's website at that time.
The company concluded the announcement by saying: "We apologize for the inconvenience and continue to operate in order to provide the highest level of service even during this transitional period".