Photo: Passportnews The credit card company Max is making a significant move into the tourism market by launching Max Travel – a groundbreaking digital platform offering Israelis a new way to book vacations and save for the next trip.
The company notes that it is not just about flights and hotels – but an intelligent interface, a range of complementary services, and a unique cashback model, the first of its kind in Israel, which refunds real money to the customer for future use with every booking.
Max Travel offers all holiday components in one place: flights with all airlines, hotels in Israel and abroad, diverse vacation packages, and soon also attractions and activities. Bookings are made online with full service in Hebrew – including via WhatsApp – with a convenient personal area for managing the booking.
A Vacation That Pays Back
The big news brought by Max is the financial model: with every booking through Max Travel – you accumulate money for your next vacation.
To celebrate the launch, customers will receive a 10% refund from their first booking – for example, a holiday costing 20,000 ILS (approximately $5,600) returns 2,000 ILS (approximately $560) to be used for the next booking.
In the future, cashback accumulation will be according to the type of product:
Up to 10% on hotels
Up to 7% on vacation packages
Up to 5% on flights
The benefit will be given to Max cardholders with a monthly cycle of 2,000 ILS (approximately $560) or more – and is valid for a wide variety of destinations.
Partnership with SkyGini and the Ofakim FCM Group
Max chose to operate the platform through SkyGini, an advanced technology company owned by the Ofakim FCM Group – one of Israel's leading travel groups.
The companies note that the collaboration ensures professional operation, quality service, and an interface based on deep experience in the world of tourism and aviation.
This combination – between extensive tourism experience and an advanced financial platform – creates an exceptional consumer product that simplifies the booking process and provides real value to every user.
Much More Than Just Booking
Max Travel offers a full service package:
Personal service in Hebrew, including via WhatsApp
Travel insurance and cancellation for any reason
Direct foreign currency account from the credit card – no fees, at a fixed rate
Pre-flight benefits: lounge access, airport perks, and more
Cashback up to 15% on attractions through Max Adventure – to Disneyland, shows, sports events, and more
Additionally, the platform includes a digital abroad area with a checklist, expense management, and convenient planning tools.
Shagit Dotan, CEO of MAX. Photo: PassportnewsAvailable to Everyone – Even Outside Clubs
Max Travel is open to all Max customers, including members of customer clubs like SKYMAX, Dreamcard, FOX VIP, Executive, Be'hazdaa, Re'ot Tkani Li, the Teachers' Association, and more.
Soon, there will also be an option to redeem points already accumulated on the credit card as part of a booking on Max Travel.
"A Service That Redefines the Way to Book a Holiday"
Shagit Dotan, CEO of Max: "A vacation is one of the largest expenses for households, and we offer a smart way to book and plan for the next one. Max Travel embodies our values – innovation, consumer value, and simplicity. This is real news in a time of price increases."
Rafi Shauli, VP of Private Customers: "Israelis love to compare, search, and save – so we built them a platform that does exactly that: compares, saves, and also returns money. This is the next stage in tourism services in Israel."
In conclusion, Max Travel not only sells vacations – it is now trying to change the way Israelis think about them.
The credit card company promises that it offers an advanced usage experience, service in the local language, real money accumulation, and a rich tourism offer – positioning Max as a new leading player in the market.
Rafi Shauli, VP of Private Customers. Photo: Studio Farg