Tru by Hilton Expands with Bold New Designs

Innovative Designs for New Markets. Tru by Hilton, a Hilton hotel brand aimed at mid-range budget travelers, has announced significant design changes as it expands its global presence with more than 300 hotels worldwide.

Photo: TRU by Hilton

The brand, launched in 2016, continues to grow with new hotels opening in Vietnam, Chile, and Colombia.

Photo: TRU by Hilton

Design changes include adaptations in room structures and public spaces to enhance guest experiences and cater to the local needs of each market. The new hotel in Chile, Tru by Hilton Chillan Ferrat, offers 91 rooms with large windows, spacious bathrooms, a lobby with work and play areas, a gym, free Wi-Fi, and a locally-inspired restaurant.

Photo: TRU by Hilton

Additional hotels for the brand are planned to open soon in Argentina, Costa Rica, the Dominican Republic, Honduras, and Puerto Rico, with 25 more projects underway including locations in Vietnam, Houston in the USA, Montreal in Canada, and Mexico.

Photo: TRU by Hilton

Andrew Harp, Brand Manager of Tru by Hilton: "The hotel in Chile serves as a regional prototype, tailored to local needs and personalized for our customers with unique facilities and a vibrant atmosphere."

Photo: TRU by Hilton

Photo: TRU by Hilton

Photo: TRU by Hilton