Loewe Lands in Israel: German Luxury Brand Unveils Innovative TVs, Projector, and Designer Coffee Machine

The esteemed German brand Loewe, recognized as a pioneer in the global audio-visual industry and known as "the inventor of television," is making its debut in Israel. Driving this launch is Global Sound, a leading smart home company in Israel, which will begin officially and exclusively marketing the brand starting in June.

Loewe, established in 1923 and renowned for manufacturing all its products in Germany, is distinguished by its unique blend of innovative technology, high-end design, and rigorous quality standards. The product line coming to Israel includes:

Premium televisions featuring OLED, QLED, and LED technologies - with 4K resolution, Dolby Vision, and HDR10+ support, available in sizes from 35 to 83 inches.

High-end series like Stellar - featuring a mineral design and integrated Hi-Fi quality audio system.

The We.SEE series - stylish and colorful televisions that seamlessly integrate into home spaces.

The innovative We.BEAM projector - laser-based, lightweight, offering Full HD projection, and built-in applications - a compact cinema solution for home and travel.

Portable Loewe Projector/ Photo: International PR

On the audio front, Loewe is introducing mobile speakers, soundbars, surround systems, and designer radios in Israel. Notable models include the We.HEAR series, developed in collaboration with soccer star Kylian Mbappé, praised at international exhibitions.

Coffee enthusiasts will also appreciate the brand's Aura.Pure coffee machine, meticulously designed to mimic a professional barista station, featuring advanced heating technology, natural wood handles, and a basalt-colored milk frother.

According to Raphael Bolero, co-CEO of Global Sound:
"We are proud and excited to bring to Israel a brand that embodies everything we believe in - advanced technology, uncompromising design, and a complete sensory experience. Loewe is not just a product - it is a statement."

Consumer Price Range:

Televisions: starting at 12,000 ILS

We.BEAM Projector: starting at 5,990 ILS

Speakers: starting at 1,900 ILS

Aura.Pure Coffee Machine: starting at 10,990 ILS

Projector with Stone Design. Photo: International PR