Photo: Shutterstock Zurich is the largest and most advanced city in Switzerland, an international financial and technological hub that retains an Alpine fragrance and greenery at every corner.
The iconic Bahnhofstrasse draws shopping enthusiasts from around the globe, featuring boutiques of Chanel, Cartier, and Louis Vuitton alongside luxury Swiss brands.
But Zurich is much more than this – its old town is filled with romantic alleys, cafes, museums, and galleries like the Kunsthaus and the Landesmuseum.
In the heart of the city, you'll find the enchanting Lake Zurich, with its shores frequented by both locals and tourists.
In the evenings, Zurich comes to life with rooftop bars, underground clubs, and chef restaurants offering meticulous global cuisine.
If Zurich is the big and dazzling city – Lucerne is the elegant, romantic, and serene sister.
It sits right on the magnificent Lake Lucerne, at the foot of Mount Pilatus, offering an experience that is a rare mix of history, nature, and breathtaking landscapes.
Lucerne's old town is one of the most photographed places in the country – with the Chapel Bridge, the Water Tower, colorful facades, and a sense of time travel.
Here you can enjoy a relaxing boat ride on the lake, a cable car ride to snowy peaks, easy hiking trails, and views you can't stop capturing.
And not least – Lucerne offers an impressive cultural scene with classical music performances, high-quality museums, festivals, and authentic Swiss cuisine with a modern touch.