Swarovski Unveils The New Face of the Brand: Ariana Grande
The Grammy-winning pop singer has been chosen as the new face of the luxury sunglasses brand. As part of the collaboration, Ariana will exclusively showcase the new line of sunglasses for the entire duration of the contract.
Photo: Swarovski PR Ariana Grande, the award-winning pop singer and influential figure in promoting equality and empowerment, has been chosen to represent the new face of the "Swarovski" sunglasses brand.
The singer has a huge fan base and a deep connection with Generation Z, boasting more than 400 million followers on social media. Ariana will lead the brand's dazzling campaigns for the 2024 holiday season and spring-summer 2025.
As part of the collaboration, the singer will exclusively showcase the new Swarovski sunglasses line throughout the entire contract period, adding a glamorous and bold touch to the iconic brand.
In the campaign, Ariana is wearing model SK6033 - recommended retail price 1049 ILS.
Swarovski stated: "Ariana Grande is not only a singer and international star, she is a cultural icon embodying the spirit of the times and representing an entire generation. Choosing Ariana as the presenter of the Swarovski eyewear collection is natural for us because she brings energy that connects to the brand's core values – self-expression, innovation, and luxury with a contemporary touch. Ariana's charm and authenticity touch hearts and inspire a wide and diverse audience, just like we strive to do with Swarovski's glasses. Through her, we want to continue making luxury jewelry accessible to young consumers seeking to express themselves through style, boldness, and uniqueness.”
Photo: Swarovski PR