Cruises. Photo: shutterstock Young Adults Embrace Cruises. If cruises were once seen as a pastime for retirees, today the picture is changing rapidly. A new report by the Cruise Lines International Association (CLIA) summarizing 2024, reveals that approximately 36% of cruise passengers are from Generation Y and Z, who prefer short voyages, smart ships, and endless Instagram content.
Highlights from the "State of the Cruise Industry Report 2025":
In 2024, 34.6 million passengers sailed - an increase of 9.3% compared to 2023 and 16% compared to 2019 (before COVID). Of them, 20.53 million were in North America, 8.44 in Europe, 4.03 million in Asia, and 1.17 million in South America.
In 2025, 37.7 million passengers are expected to sail on 310 active ships.
82% of passengers who went on a cruise will go again.
The average age of passengers is 46.5 years, but 36% of passengers are under 40.
31% of passengers in 2024 took their first cruise.
82% of passengers plan to board a ship again soon.
12% traveled alone (Solo Travel).
28% of passengers went on multi-generational cruises (grandparents, parents, children, grandchildren).
The cruise industry aims to achieve net-zero emissions by 2050, investing in advanced technologies and efficient operation.
Currently, 61% of CLIA member cruise ships are connected to shore power at ports, aiming for 72% by 2028.
Approximately 60% of passengers stay at least a day before or after the cruise in the port city, boosting the local economy.
Summary of major cruise trends:
Continued Growth: Returning to large numbers, with expected 37.7 million passengers.
Diverse Audiences: More young adults, more solo travelers, and multi-generational passengers.
Specialization and Segmentation: The industry expands for luxury and adventurous travelers.
Sustainability: Investment in shore power and eco-friendly fuels.
Significant Economic Impact: Job creation and support for local economies.
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