Change Color Based on Light: Ray-Ban Launches CHANGE Collection
The leading eyewear brand presents a groundbreaking innovation with advanced technology that allows the frame color to change according to UV light exposure. All the details and prices.
Photo: Ray-Ban Overseas PR The world's leading eyewear brand, Ray-Ban, is launching for the first time the CHANGE Collection – an advanced collection that brings a groundbreaking innovation: changing the frame color according to environmental conditions.
The Ray-Ban Change Collection features globally patented technology that allows eyewear frames to react to UV light and change their color within seconds. The innovative technology, protected by a patent, is based on the reaction of pigments in acetate to light, and the stronger the light, the deeper and more prominent the color becomes.
The collection includes two iconic models of the brand reinventing themselves: the classic Wayfarer and the oval design, in two patterns – stripes and waves.
Photo: Ray-Ban Overseas PRThe models offer a combination of style and advanced technology, suitable for everyday use with a unique style experience. The Ray-Ban Change Collection provides an optimal solution – one pair of glasses suitable for every situation, with options for prescription glasses or sunglasses. It comes in a variety of colors: brown, gray, blue, light blue, and pink.
Elinor Bor Ben Tzvi, Marketing VP of Luxottica Israel, notes: “Ray-Ban, the leading and largest eyewear brand in the world, continues to reinvent itself, combining groundbreaking technologies, fashion, and uncompromised comfort. The current collection is very successful around the world and is also arousing great interest in the local market.”
Recommended retail price: 659 NIS.
Available at authorized dealer stores
Photo: Ray-Ban Overseas PR