Photo: Shutterstock Emirates has signed a Memorandum of Understanding (MoU) with international crypto platform Crypto.com, to explore integrating the Crypto.com Pay service as a new and secure payment method for the company's customers.
The integration is expected to be effective during the next year.
The agreement was signed in the presence of Sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO of Emirates Airline & Group, as well as senior officials from both companies: Adnan Kazim, Senior Vice President and Chief Commercial Officer of Emirates, and Mohammed Al Hawkim, President of Crypto.com's operations in the UAE.
"Providing Customers Flexibility - and Leading Innovation"
Adnan Kazim, who headed the initiative on behalf of Emirates, stated: "The connection with Crypto.com and the intention to integrate cryptocurrencies into Emirates' payment system reflects our commitment to adapting to changing customer preferences, especially the young, digital audience. This is a strategic step in line with Dubai's vision for global leadership in financial innovation."
Eric Anziani, President and COO of Crypto.com, added: "We are pleased to sign with Emirates, an exceptional partner that is advancing the integration of crypto into real-world scenarios. This partnership will provide a significant boost to the entire industry and allow us to offer innovative payment solutions to broader audiences in the GCC region."
Photo: ShutterstockJoint Campaigns and Adoption Encouragement
In addition to the expected integration of Crypto.com Pay, the companies are also set to collaborate on marketing campaigns to encourage widespread use of crypto payment solutions and to increase awareness among Emirates' customers globally.
Dubai - The New Crypto Capital
This initiative aligns with Dubai's broader trend to become a global hub for digital currencies, maintaining strict regulation and a supportive technological ecosystem.
Today, many companies in Dubai - from real estate to telecom - already enable purchases using cryptocurrencies.
Founded in 2016, Crypto.com now serves over 100 million customers worldwide. The company is considered a global leader in regulatory compliance, information security, and privacy, advancing its vision: "Cryptocurrency in Every Wallet."