Treasure Island Joins French Hotel Network: Iconic Vegas Hotel Becomes Accor's Largest Asset

The hotel chain Accor has announced a collaboration with businessman Phil Ruffin, which will see the Treasure Island hotel in Las Vegas join the network's Handwritten Collection.

This initiative transforms the hotel, with about 2,884 rooms, into the largest asset of Accor worldwide—and the first of the network on the Vegas Strip, a tourism hotspot that attracts over 40 million visitors a year.

The hotel's affiliation with the Handwritten Collection is a continuation of the French network's strategy to strengthen its presence in North America.

Treasure Island is an integral part of Vegas's history.

Established in 1993, the hotel has undergone extensive renovations in recent years. The upgrades included room refurbishments, the addition of new restaurants and bars, and a focus on accessibility and sustainability—leading to a Green Globes certification for improvements in air quality and resource management.

Las Vegas. Photo: shutterstock

The new initiative will be operated under a franchise model, benefiting from the support of Accor's distribution and marketing network, including a connection to the global loyalty program with over 100 million members.

With the addition, Treasure Island becomes the second hotel in the USA under the Handwritten Collection brand, following Hotel Stratford in San Francisco.

Alongside the casino, Cirque du Soleil shows, and proximity to shopping centers, Treasure Island Hotel is built around a clear narrative—to preserve the spirit of the place while meeting the needs of 21st-century guests, maintaining the charm of Vegas without losing European sophistication.