With over two million visits last June, PassportNews strengthens its position as the leading digital media in Israel across tourism, aviation, and lifestyle sectors.
Even during a time of uncertainty and conflict, when the tourism and aviation industries are experiencing a profound upheaval, at PassportNews we haven't rested for a moment. Out of a sense of mission and uncompromising professional investment, we have continued to provide you, the readers and partners on this journey, with up-to-date, accurate, and reliable information, 24/7, in real-time.
The impressive growth stems from a strategic move we made to expand our target audiences in Israel. As part of it, we launched new and diverse sections on the site in Hebrew, which, as mentioned, currently receives more than two million visits each month. The sections are designed to appeal to new audiences and strengthen the connection with the existing target audience:
Domestic Tourism in collaboration with the Ministry of Tourism
LGBT Tourism
Luxury Section
Elegant Passport for the Observant
Lifestyle and Automotive
Culinary with reviews of chefs, restaurants, and tastings from around the world
From the June report on Similiarweb:
In parallel, we launched the Israel Tourism Podcast, hosting industry leaders for in-depth conversations and analyses of the trends and challenges shaping the tourism world in Israel and globally.
Our content is also distributed across all official social channels of the Passport Group, including Facebook, Instagram, LinkedIn, and X. Thousands of readers are exposed to our content every day thanks to ongoing and extensive activity leading to high engagement.
As part of the extensive content array of the Passport Group, we also operate the English site, Russian site, and a dedicated site for the world of cruises.
Additionally, Passport Magazines continue to be regularly distributed throughout the country and abroad: exclusively in all business lounges at Ben Gurion Airport, in hotels, tourism offices, and entertainment spots, alongside the dedicated magazine distributed on all Arkia Airlines flights domestically and internationally.
The Passport Group continues to pave the way and lead the tourism, aviation, and lifestyle world in Israel with professional, reliable, and multi-channel journalism incorporating advanced technologies and groundbreaking content. We do not just report the news, we redefine the media experience, with smart digital platforms, innovative podcasts, and targeted reach to new audiences alongside our loyal audience.
Today, with more than two million monthly visits, PassportNews generates unprecedented exposure and interest, looking forward to a digital, dynamic, and exciting future.
It's not just about numbers; it's a tradition of innovation, quality, and commitment to serving our readers.
Thank you for the trust, partnership, and inspiration to continue leading.