Photo: Explora PR Explora Journeys, part of the MSC Cruises group, has announced a new brand ambassador, international tennis player Jannik Sinner.
The announcement comes just before the start of the US Open, one of the most prestigious tournaments in the world of tennis.
The announcement took place at an event at The CORE Club in New York, where Sinner discussed his ways to maintain balance and health in competitive sports and his excitement about the connection with Explora Journeys. As part of the collaboration, Sinner will participate in selected campaigns and take part in creating exclusive activities on board, focusing on wellness experiences.
Jannik Sinner is a professional Italian tennis player ranked number one in the world in the ATP circuit. Sinner has won four Grand Slam titles, in the Australian Open, the US Open, and Wimbledon. 'I am delighted to join Explora Journeys as an ambassador. As someone who spends most of my time in competitions and traveling, I know how important it is to find moments of peace and balance. I resonate with Explora Journeys' approach that successfully combines tranquility with uncompromising quality,' said Sinner.
The company further noted in its statement that 'the connection between Explora Journeys and Sinner is born from shared values of perseverance, professionalism, and a passion for sports and life. Similar to the brand's approach to cruise experiences, attention to detail, the balance between tranquility and adventure, and the combination of sports, health, and lifestyle worlds.'
It was further stated that 'the partnership is based on the - 'The Ocean State of Mind' concept - an approach influenced by the ocean and its ability to bring peace and a sense of balance. Sinner often speaks about the importance of maintaining peace of mind, resilience, and balance in moments of stress, and he finds a natural connection between these values and our cruise experiences.'
Anna Nash, Global President of Explora Journeys: 'Sinner embodies the brand's core values, combining perseverance, talent, all with authenticity. His selection represents the true connection to shared values, and we are delighted to welcome him as part of the brand family.'
It should be noted that the collaboration with Sinner joins a series of the brand's moves in the international sports world. Earlier this year, the EXPLORA II ship became a floating boutique hotel during the Formula 1 race in Monaco, and next year the EXPLORA I will return to the event.
For more updates from the cruise world, visit the PassportCruise website