Advantage Austria, the Commercial Section of the Austrian Embassy in Tel Aviv, held a special workshop today (Wednesday) in Tel Aviv, in light of Austria’s great success as a sought-after tourist destination among Israeli tourists for many years.
A dozen representatives of the Austrian tourism industry came to Tel Aviv for this professional exchange with their Israeli counterparts. The workshop proved to be an excellent opportunity for both countries to explore new business opportunities and deepen existing collaborations in the tourism sector.
The Austrian delegation included:
1. The Austrian National Tourist Office, founded in 1955 to promote Austria worldwide as a holiday destination.
2. Austrian Airlines, the country’s largest carrier, boasting a global network of 130 destinations in 55 countries, a considerable presence in Central and Eastern Europe, and 18 weekly flights from Vienna to Tel Aviv.
3. D. Swarovski Tourism Services, offering Swarovski Crystal Worlds, a living experience where science and magic meet. Spread over 7.5 hectares, this spellbinding space includes a crystal gallery, expansive gardens, and ever-changing exhibitions, showcasing internationally and nationally recognized artists, designers, and architects.
4. Wien Holding Cultural Enterprises, offering visitors a unique insight into Vienna, known as the city of art and culture. Wien Holding is one of Europe’s most extensive entertainment groups and an important factor in the city’s cultural and event-filled life.
5. Jewish Museum Vienna, a meeting place for Jewish history, religion, and culture. The museum preserves and curates one of the largest European collections of Judaica, providing memory and remembrance.
6. Kunsthistorisches Museum Wien, one of the world’s most important museums. Unique masterpieces by Rubens, Rembrandt, Raphael, Vermeer, as well as the world’s largest collection of works by Bruegel, document the patronage and connoisseurship of the art-loving members of the House of Habsburg. In addition, the museum invites you to marvel at 2,200 unrivaled artworks, among them the celebrated “Saliera” by Benvenuto Cellini.
7. Schönbrunn Palace is the largest palace and one of Austria’s most visited cultural assets. The palace and the approximately 160-hectare park have been part of the UNESCO World Heritage Site since 1996.
8. Schönbrunn Zoo, the oldest zoo in the world and part of the UNESCO World Heritage Site. Spread over 17 hectares, it provides a habitat for over 700 animal species, some of them highly endangered, and was awarded best zoo in Europe six times in a row.
9. Interalpen-Hotel Tyrol, a 5-star hotel set in the Tyrolean mountains, on the Seefeld plateau, and part of the select group of “Leading Hotels of the WorldTM” since 2012, luring guests with outstanding quality and Tyrolean hospitality.
10. The Ritz-Carlton Hotel Vienna is another 5-star hotel spread over four historic 19th-century palaces, combining Renaissance, Baroque and Gothic styles with contemporary luxury. The hotel offers a 21st-century holistic guest experience and legendary service.
11. Holiday Farms in Salzburgerland offers farm stays in more than 2,350 of Austria’s most beautiful rural properties, combining wonderful vacation experiences with relaxation in nature.
12. Eurotours International organizes holidays for 1.3 million people every year. It is the largest incoming tourism agency in Austria, and one of the largest tour operators in direct sales in Europe, with 1900 distribution partners in 70 countries and 2500 hotel partners.
The number of Israeli tourists visiting Austria has tripled in the years before the corona pandemic. In August 2021, when travel restrictions were lifted temporarily, Vienna registered 32,000 overnight stays by Israeli tourists, which translates into a 25% increase compared to the year before the pandemic. In the Austrian incoming tourist statistics for 2021, Israel ranked 11th.
In 2019, overnight stays of Israeli tourists in Austria reached a new high of 822,542, an increase of 20% compared to 2018. Two-thirds of Israeli tourists highly appreciate Austria’s touristic offers during summertime, and steady growth has been recorded over the years. Even though the summer season is the more popular one, a third of Israeli tourists are enthusiastic about winter sports in the Austrian Alps or prefer city trips to Vienna.
Austria has become one of the most popular destinations for Israeli families because of the family-friendly facilities, beautiful nature, and easy-to-navigate roads. Israeli families like to come to Austria’s cool mountains in summer when it’s too hot in Israel and enjoy outdoor activities and sports, day trips to nearby cities, and shopping sprees.
Salzburg, Tirol, and Vienna are still the leading destinations for Israeli tourists, but less well-known regions, such as Carinthia, Styria, and Vorarlberg are becoming more popular as well. There are still many attractive destinations with high potential for further development. Current highly frequented destinations such as Mayrhofen, Soelden, Ischgl, and St. Anton are perfect examples of success for dedicated and well-promoted destination development. Once a specific offer in a region is identified, the next steps for Israeli tour operators are pretty easy.
The magnificent scenery and wide range of sports events such as the Vienna City Marathon or the Ironman in Carinthia make Austria a highly attractive travel destination for Israelis all year round. During the Jewish holidays in September/October, Chanukka and Pessach, Austria seems to be particularly attractive for Israeli tourists. During these times, the usual high season in Austria is on hold, and Israelis can enjoy the full variety of tourist attractions and destinations and the highly dedicated service quality at reasonable prices.
As the Commercial Section of the Austrian Embassy in Tel Aviv, Advantage Austria Israel is happy to support the further development of touristic ties between the two countries. The recent tourism workshop has proved to be a very successful tool.