Breathing new life into inbound tourism

Kinneret Academic College and Hotel David Intercontinental Tel Aviv embark on a joint educational project, training dozens of new employees and managers in tourism and hospitality after the vast majority left the industry in the last two years of stalemate due to the pandemic

The Kinneret Academic College joins forces with Hotel David Intercontinental Tel Aviv to establish a system for succession planning in tourism and hospitality, a move sanctioned by the Israel Hotel Association.

Managerial succession is an important incentive for integrating young people into the tourism industry. Unfortunately, this sector has suffered many job losses during the last two years of COVID, and the new project aims to breathe new life into inbound tourism and hospitality in Israel.

Hotel David Intercontinental Tel Aviv will employ the students while they are enrolled in the course, and all students will receive a scholarship as well. Furthermore, the hotel will also award five additional scholarships to immigrant students from Ukraine holding a work visa in Israel, with outstanding graduates receiving special placement conditions and the opportunity to develop a career in the chain’s hotels worldwide.

Hotel David Intercontinental Tel Aviv. Photo: Itay Benit

According to David Cohen, CEO of Hotel David Intercontinental Tel Aviv: “I am excited to announce the launch of the project, a veritable dream come true for me, as this will help us recruit quality employees and give them the best practical and academic knowledge, and I’m sure the project will set an example to the whole IHG chain worldwide.”

Michael (Mickey) Lev, CEO of Kinneret Academic College, added, “We are happy to launch this special collaboration. The college has set the goal of strengthening the ties between academia and industry, and that is how we operate. From my past and present professional experience, I can confidently say that this brings the best results.”


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