On the eve of this year’s International Mediterranean Tourism Market (IMTM), senior representatives of the Catalunya and Barcelona tourism boards met yesterday (Sunday) with Israeli journalists and travel agents at Dallal Restaurant in Tel Aviv. On this festive occasion, they unveiled new and exciting projects designed to draw the Israeli market back to Catalunya and Barcelona after two years of pandemic.
Marta Teixidor, Director, Catalan Tourist Board in Israel: “2022 will be a great year for tourism. Flights will return to normal and more companies than ever before are expected to fly between Tel Aviv and Barcelona.” Teixidor added: “Over the past two years, we have reinvented ourselves, made adjustments in a changing reality, and adapted ourselves to the general public and the Israeli public in particular, with new and exciting projects, such as the Grand Tour Catalunya.”
Grand tour Catalunya
The Grand Tour is a self-guided route established by the Catalan Tourist Board so that everyone can head out to explore the wonders of Catalunya. The route encompasses more than 200 kilometers of roads, can be completed in 13 days, and includes 15 main stops. It is a fascinating and stimulating journey, suitable for all ages and all seasons, a unique opportunity to get up close and personal with the smells, tastes, sounds, landscapes, and people of Catalunya.
Those planning a trip shorter than 13 days will be happy to know that the Grand Tour can also be split into five shorter dedicated routes, from wine and tradition to nature and extreme in the Pyrenees, or a tamer trip to Barcelona the surrounding area.
For more information about the Grand Tour Catalunya, visit the dedicated website.
Mateo Asensio, Head of Promotional Actions at the Barcelona Tourism Board, was also present at the meeting and spoke about the great importance of the Israeli market to Barcelona: “The good relations between Israel and Barcelona are well known. The Israeli market is very important to us; the culture, the tradition, and especially the people are close to our hearts.”
Asensio elaborated on a new project called Shalom Barcelona, spotlighting the Jewish community in Barcelona and the surrounding area.
“We are strategically targeting not only business but the end consumer. As part of the project, you can find hotels, tours, activities, and specific points of interest that match this project and its target audience, the Jewish community in Israel and worldwide.”
Asensio also noted that Barcelona has always been an ideal destination for Israelis, with a wide variety of offerings such as shopping, sports, nightlife, innovation, family attractions, and premium options for the luxury market. In addition, he made sure to emphasize that Barcelona is a very friendly destination for families, senior citizens, and the LGTBQ+ community.
For more information about the Shalom Barcelona Project, visit the website.
