The International Mediterranean Tourism Market (IMTM), held this week in Tel Aviv, was fertile ground for meetings such as that of the Director-General of the Ministry of Tourism, Danny Shachar, with his colleague, the Director-General of the Moroccan National Tourist Office (MNTO), Adel El Fakir, who thanked him for the warm and cordial welcome to Israel.
Morocco, a first-time participant at IMTM, held the largest pavilion of all exhibitors, and MNTO Director-General said: “We feel right at home – from the airport, through taxi drivers to hotels. We wish to create real cooperation between the tourism ministries and expand our knowledge. Our two countries have so much in common. We have learned a lot from the excellent marketing work that the Israeli Ministry of Tourism is doing worldwide and will be happy to continue our collaboration.”
His Israeli counterpart noted that work teams from both ministries would be established to discuss in depth the creation of joint marketing packages for the two countries, especially for tourists coming in for more extended vacations from far away lands. Danny Shachar further added he is pleased about this great collaboration, a testament to the economic prosperity and especially to the warm friendship between the countries and the peoples. “We strengthen the ties between our two countries – Morocco in the western part of the Mediterranean and Israel in the eastern part. The Abraham Accords were not signed only between the governments but also between the people. Tourism is a great way to bring cultures together,” he said.