A football legend’s new travel brand

Former Manchester United player Eric Cantona has launched a collection of football trips for avid football fans called Looking FC.

French football legend Eric Cantona must be feeling optimistic about the future of tourism worldwide. He has partnered with travel start-up Dharma to launch a collection of football trips for avid football fans to experience the world through football communities.

“Our idea was to create the most passionate football trips on earth, with charisma and soul. Everything today is optimized for price – we wanted to optimize for passion,” said Cantona.

Based on the documentary series Looking For, produced by Cantona and his brothers, each of the 4-day trips was uniquely crafted by Cantona himself, culminating with a Game Day experience at the most iconic stadiums where fans can experience big league and Champions League matches.

Looking FC trips feature unique experiences such as chant workshops with superfans, guided street art walks with historians or tactics briefings with leading journalists.

The nine trips to be featured this season are Barcelona (Barca), Buenos Aires (Boca), Casablanca (Raja), Lisbon (Sporting), Liverpool, Madrid (Real), Manchester (United), Milan (Inter), and Paris (PSG).


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