Isrotel’s unprecedented development plan

Isrotel plans to launch three hotels in 2022, invest a total of NIS 3 billion in 12 new hotels over the next five years - 8 of them in Tel Aviv, thus owning 20% of guest rooms in the city - and open its first hotel on the shores of the Sea of Galilee

The Isrotel Hotel Chain presented an unprecedented development plan for the next five years at today’s press conference held at its Royal Beach Hotel in Tel Aviv.

Lior Raviv, CEO of Isrotel, announced the plan to invest about NIS 3 billion in the construction of new hotels and an additional NIS 270 million in renovating existing hotels. In 2022 alone, three new hotels will be launched – one on the shores of the Sea of Galilee and two in Tel Aviv.

The chain now owns 20 hotels and is currently in the process of purchasing or constructing 12 more: 1 in Jerusalem, 1 in the Dead Sea, 1 in the Sea of Galilee, 1 in Eilat, and 8 in Tel Aviv, reaching a total of 32 hotels in five years.

Alberto Hotel in Tel Aviv. Photo: PR

The chain’s current 4,402 hotel rooms will grow to 6,290 hotel rooms. With the launch of the new hotels in Tel Aviv, Isrotel will own about 1,500 rooms, constituting almost 20% of all guest rooms in the big city.

According to Raviv, “Isrotel’s extensive development plan, which began a few years ago, includes the construction of new hotels alongside the renovation of existing hotels; this testifies to the chain’s willingness to invest in local and inbound tourism. The Isrotel chain has recognized the need of Israelis and international tourists for urban hotels around the country and the Israeli public’s thirst for luxury hotels and designer hotels, which provide a quality vacation and are an alternative to traveling abroad. This need has sharpened in the last two years, a period in which we’re facing a plague that is not yet showing its signs of disappearance. This extensive plan is accompanied by a new branding that will bring rationality to our customers, but also a new website – that will allow booking a quick and easy vacation.”

As part of the development plan, the chain also announced its new branding, including a new classification of its hotels into three segments:

Goma Hotel will launch Feb 15, 2022

A recent addition to the Isrotel chain is Goma hotel (formerly The Sea of Galilee Hotel), on the western shore of the Sea of Galilee, right in front of the town of Migdal.

Goma will be branded as an Isrotel Design hotel and undergo extensive renovation and redesign. The hotel offers 212 rooms, with a seasonal outdoor swimming pool, gym, bar, a spacious dining room, and the much-coveted feel of disconnecting from the daily grind and enjoying the intoxicating view of the Arbel Mountain cliff and the Sea of Galilee.

The lobby of Goma Hotel. Photo: PR

“Goma Hotel is the first of three new hotels to open in 2022. Our guests expected the chain to launch another hotel in the north of the country, so we chose to purchase this hotel, located right on the shores of the Sea of Galilee. We will renovate and redesign the hotel to Isrotel standards. We invite Israelis to book rooms on the chain’s website in advance and reserve a perfect northern vacation,” said Raviv.

The hotel will welcome guests starting February 15, 2022, fully complying with the Green Pass regulations. It is available for booking on the chain’s website starting December 2021.


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