Meet the new Icelandic Play-er

The new low-cost airline, founded by several of Wow's top management, flew more than 100,000 passengers in the first six months in operation and brings a refreshing approach to the crew attire as well

Play, a new Icelandic low-cost airline born amid the current pandemic, first offered flights between Keflavik Airport (KEF), near Reykjavik, and London’s Stansted Airport (STN), then quickly expanded to around 20 destinations.

As reported by The Points Guy, at the helm of Play are several of Wow’s former management team, an airline that collapsed in 2019, at the peak of pre-pandemic travel demand.

But it looks Play has learned the lesson well, as the airline reports flying 101,053 passengers on more than 1,000 flights during PLAY’s first six months in operation. “Considering the challenging environment with the pandemic and the performance of other start-up airlines in Europe and North America, we consider the 53.2% load factor for the year very satisfactory,” according to the company statement.

And it seems like Play is indeed a bit playful, as the airline brings a refreshing approach even to the crew attire. The low-cost airline’s uniforms are not gender-specific, crew members can pick and choose whatever they want to wear from a large selection of outfits, and if that’s not enough, female crew members don’t have to wear high heels. They can show up for work in sneakers! That’s the way to go!


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