New on the block: Port Tower Hotel by Isrotel

Isrotel's new urban hotel, located in Tel Aviv's northern port, joins the Isrotel Design collection, offering 149 rooms, two suites, an indoor heated swimming pool, restaurant, bar, and a Tel Aviv experience that combines both culture, cuisine, beaches, and non-stop nightlife

Isrotel’s new urban hotel, the Port Tower Hotel in Tel Aviv, officially opened yesterday (Monday) at 298 Hayarkon Street (in the northern port area), catering to business people, tourists, and Israelis looking to experience the city.

“The Isrotel chain recognized Tel Aviv’s tourism and business potential several years ago. The growing demand for rooms catering to tourists, business people, and Israelis looking to experience an urban vacation,” said Isrotel’s CEO Lior Raviv.

“The Port Tower Hotel will be the first to open in 2022 in Tel Aviv, later joined by Alberto – another urban hotel at 17 Ehad Ha’am Street. According to our development plan, six more hotels will be built in Tel Aviv in the next five years, and upon completion, Isrotel will have 1,500 rooms in Tel Aviv”.

Photo: Lior Grundman

Klein Architects, designers of the Royal Beach Hotel in Tel Aviv, also designed the new hotel, boasting 149 rooms and two suites; an indoor heated swimming pool – designed and adapted especially to the character of the hotel; a sauna and well-equipped gym adjacent to the pool; a restaurant, bar and conference hall. Guests will enjoy the perfect experience of an urban vacation or a business visit to Tel Aviv, combining both culture, art, cuisine, beaches, and the famous nightlife.

The hotel restaurant is located on the ground floor and open to the general public. Chef Yaniv Luzon’s menu, in collaboration with Chef Eitan Mizrahi – the Tel Aviv Hotel Chef – is based on Mediterranean-style salads, focaccia, pizzas, and pastries. Breakfast will be served in a complimentary buffet style, and lunch and dinner will be served from an à la carte menu.

The hotel centerpiece is a special cocktail bar open to guests and the general public, a suitable place for work meetings, and a great evening hangout. Another highlight is the La Cucina Kiosk outside the hotel – open daily from 7 am to 11 pm – where one can enjoy a variety of dishes, including salads, sandwiches, pizzas, focaccia, and pastries, alongside fresh juices and seasonal cocktails.

Photo: Lior Grundman

Art lovers will enjoy a photo exhibition by artist, and photographer Eldad Rafaeli, curated by the chain’s art curator Sharon Tuval. Rafaeli’s notable works have been widely displayed in many museums and galleries in Israel and worldwide. Rafaeli captures complex artistic moments dealing with Israel’s personal, social, and political aspects. The new hotel displays his artwork on all 14 floors, each floor a gallery in its own right, while the 14 floors complement each other to create a unique and inspiring exhibition, expressing two artistic concepts: “Between Water and Sky” – a deep look from the bottom up and vice versa, and “From the ancient to the Modern.” Both concepts express flow and transition from top to bottom, a mission to innovate and integrate creatively with the transition between the 14 galleries spread over the Port Tower Hotel.

Isrotel offers a 20% discount on accommodation prices for the hotel’s launch, starting at 850 ILS per room.


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