On the map: Trnava Region at IMTM

The Trnava Region was the only Slovak destination to present at IMTM 2022, aiming to put the region back on the Israeli tourism map. "The Israeli market is one of the most important in terms of developing our destination," said the Governor

At the International Mediterranean Tourism Market is held this week in Tel Aviv,  the Trnava Region was the only Slovak destination to present its treasures to over 40 countries participating at the fair.

Representatives of Piešťany Airport and the Slovak Spa Piešťany were also featured at the booth held by Trnava Regional Tourism Organization.

The self-governing Trnava Region and the Slovak Embassy in Israel significantly helped bring the Trnava region back to Israel post-pandemic, holding an event at the Slovak Institute in Jerusalem yesterday (Thursday).

Left to right: Slovak Ambassador to Israel, Igor Mauks; Dr. Boris Banovsky, Medical Director at Piestany & Smardaky; Dana Krenova, Sales Manager at Piestany & Smardaky; Agata Mikulova, Executive Director at Trnava Regional Tourism Board; Bohumil Klecak, Executive Director at Airport Piestany; PhDr. Michaela Kobzová; Jakub Urik, Director of Slovak Institute Jerusalem Israel; Jan Marušinec, Head of the Board of Airport Piešťany. Photo: Trnava Regional Tourism Board and Hagit Shalev

Before the pandemic, Israeli tourists comprised the third-largest market in the Trnava region, with a share of 7.1 percent, after visitors from the Czech Republic and Germany. During the pandemic, these numbers fell to 2.3 percent in 2022, the sixth-largest market of visitors to the region.

“The Israeli market is one of the most important in terms of developing our destination, and we would like to welcome Israeli guests again in Slovakia and the Trnava region. For this reason, following the release of the pandemic measures, we have decided to take part in the IMTM Tourism Fair in Tel Aviv to create a bilateral space for direct communication and closer cooperation with travel agents, tour operators, and business partners who will organize direct flights from Israel to Piešťany Airport. I see a significant potential of the “incoming” tourist, which is our long-term effort, “said the Governor of the self-governing Trnava Region, Jozef Viskupič, at the even.

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