Virgin Atlantic has recently launched a new ad campaign, the airline’s first in more than two years since the onset of the pandemic.
Created by the newly appointed ad agency Lucky Generals, the campaign introduces the tagline See the world differently. The ad draws mainly on Virgin’s heritage of challenging the status quo, and also recognizes that “the travel industry is entering an exciting new era, after the disruption brought on by the pandemic,” according to Virgin’s announcement.
The campaign aims to champion the rich individuality of both the airline’s employees and customers, based on research showing that travelers find most airlines’ crews to be rather impersonal. Virgin Atlantic’s crew, in contrast, are always encouraged to be their authentic selves on board and on the ground, and they are seen to offer a much more personal touch.
According to Shai Weiss, CEO of Virgin Atlantic: “At the core of our business is the understanding that every one of our people can be themselves at work and that they all belong. They truly are what sets us apart and why customers choose to fly with us. We know that the touchpoints that matter most and the experiences that differentiate Virgin Atlantic are driven by our people, and that’s why it was so important they’re at the heart of this campaign.”
The colorful one-minute TV ad focuses on a group of charismatic characters, both at an airport and onboard a state-of-the-art A350-1000 plane. The song in the background, “I am what I am,” was made famous by Gloria Gaynor and reinterpreted by the Jazz and Soul artist Lady Blackbird.
Watch the full ad here:
