Something brewing on Norwegian

By 2022, NCL will be the first cruise line to feature Starbucks on its entire fleet and private resorts. The partnership is announced just days before NCL’s restart in Seattle, Starbucks’ hometown.

We’ve already covered Norwegian Cruise Line’s Great Cruise Comeback in the Mediterranean, with the launch of Norwegian Jade on July 25, following a 500-day hiatus. Now mere days before the company’s first departure from Seattle on August 7, NCL announced an extended partnership with Starbucks and its plans to deliver the world’s most recognized coffee experience on its entire 17-ship fleet and private resort destinations by the end of 2022.

Following the successful launch of NCL’s first licensed store on Norwegian Bliss in 2018, Norwegian Joy, Sky, Getaway, and Encore also offer a similar experience. Now, with this extended partnership, licensed stores and We Proudly Serve cafes will be available across the fleet, making NCL the first cruise line to offer such a coffee experience.

Guests will enjoy their favorite hot and cold beverages, seasonal brews, and sweet and savory food items as they do at any Starbucks. On select ships, guests will also be able to purchase the popular retail products and enjoy the benefits of the Starbucks Rewards program while sailing the seas. Starbucks handcrafted espresso beverages will also be available at main dining rooms and all specialty restaurants. Additionally, on select ships, guests will have self-pour coffee stations at the Garden Café buffet.

Starbucks on the Jade
We Proudly Serve aboard the Jade. Photo: Inga Michaeli

“We are proud to announce our extended partnership offering the most robust Starbucks experience at sea for our guests just days before we restart our operations in Seattle, Starbucks’ hometown,” commented NCL president and CEO Harry Sommer. “Our teams both share a similar passion for providing meaningful experiences and opportunities for people to connect, and together we are delivering on that commitment.”

“Starbucks is proud to bring customers their favorite coffee experiences as they begin to reconnect, travel, and socialize together,” added Mark Ring, Senior VP, U.S Licensed Stores, and Latin America, Starbucks. “Bringing Starbucks menu to Norwegian Cruise Line provides a distinctive and premium experience for all travelers.”

Later this year, guests will enjoy Starbucks on Harvest Caye, NCL’s private resort area in Belize, and on Great Stirrup Cay, the company’s private island in the Bahamas.


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